Fashion & Beauty on Substack
The top 100 Fashion & Beauty writers on Substack's Bestsellers and Rising boards, with moves between my reads, follower counts, who's gaining recommendations and who recommends them. Boards read once a day.
Board read · moves compare with the read at Oct 31 19:47 UTC
- Writers on the two boards
- 165
- Median followers, Bestsellers
- 27,465
- Smallest on the board
- 3,906
- Louis Cheslaw, #98
- New recommendations, 30 days
- 436
- to writers whose main category this is
Rising in Fashion & Beauty: new recommendations
Writers in this category who picked up the most new recommenders in the last 30 days. A new recommendation puts a writer in front of another publication's readers.
Gabriella Karefa-Johnson
25k followers · #70 Fashion & Beauty Bestsellers
Elie
18k followers
Joanna Goddard
267k followers · #1 Fashion & Beauty Bestsellers
Allison Bornstein
76k followers · #8 Fashion & Beauty Bestsellers
Morgan Stewart McGraw
35k followers · #13 Fashion & Beauty Bestsellers
brenda
25k followers · #15 Fashion & Beauty Rising
The Couture
12k followersNew recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live.
Bestsellers
Substack ranks Bestsellers by paid subscribers. Followers are my daily reading.
Climbed most since Oct 31: WeWoreWhat #87 to #59, Morgan Vogel #86 to #74, Pia Baroncini #94 to #85, The Price of Beauty #38 to #30, Venetia La Manna #84 to #76.
| # | Move | Writer | Followers | Recommended by | Paid | Watch |
|---|---|---|---|---|---|---|
| 1 | 0 |  Joanna GoddardBig Salad |
266,787 | 95 +11 | Tens of thousands | |
| 2 | 0 |  Blackbird SpyplaneBlackbird Spyplane | Unbeatable Recon | Style•Culture•Travel |
118,082 | 63 +5 | Tens of thousands | |
| 3 | ▲2 |  Lucy WilliamsRemotely by Lucy Williams |
98,894 | 78 +6 | Thousands | |
| 4 | ▼1 |  Becky Malinsky5 Things You Should Buy |
141,741 | 72 +9 | Thousands | |
| 5 | ▼1 |  Julia & Thomas BerolzheimerTrade Offs by Julia and Thomas Berolzheimer |
29,690 | 54 +2 | Thousands | |
| 6 | 0 |  Anna NewtonThe Wardrobe Edit |
151,893 | 74 +10 | Thousands | |
| 7 | 0 |  Leandra Medine CohenThe Cereal Aisle by Leandra Medine Cohen |
233,368 | 88 +10 | Thousands | |
| 8 | 0 |  Allison BornsteinThe Allison Bornstein Newsletter |
76,104 | 70 +11 | Thousands | |
| 9 | ▲1 |  Garance DoréThe French Woman by Garance Doré |
65,093 | 60 +3 | Thousands | |
| 10 | ▼1 |  Rockandfiocc - Giulia TorelliGeneral Mix |
84,443 | 51 +1 | Thousands | |
| 11 | 0 |  Grace AtwoodScratch Pad |
99,644 | 76 +3 | Thousands | |
| 12 | 0 |  Jessica DeFinoFLESH WORLD by Jessica DeFino |
214,596 | 78 +3 | Thousands | |
| 13 | ▲1 |  Morgan Stewart McGrawBoobs & Loubs |
35,164 | 53 +11 | Thousands | |
| 14 | ▼1 |  Emily SchumanFwd: from a friend |
124,422 | 56 +5 | Thousands | |
| 15 | 0 |  Elizabeth HolmesSo Many Thoughts |
96,988 | 60 | Thousands | |
| 16 | ▲1 |  Viv ChenThe Molehill |
66,694 | 62 +3 | Thousands | |
| 17 | ▼1 |  Kim FranceGirls of a Certain Age |
47,141 | 61 +4 | Thousands | |
| 18 | 0 |  Jake WoolfJAKE WOOLF |
33,459 | 53 +1 | Thousands | |
| 19 | 0 |  Laurel PantinEarl Earl by Laurel Pantin |
63,556 | 62 +5 | Thousands | |
| 20 | 0 |  Habitually ChicHABITUALLY CHIC |
31,327 | 57 +2 | Thousands | |
| 21 | ▲1 |  Tony TrainaUnpolished Watches |
14,781 | 53 +3 | Thousands | |
| 22 | ▼1 |  Jess GravesTHE LOVE LIST |
78,666 | 73 +2 | Thousands | |
| 23 | 0 |  Courtney Growoh mon dieu |
53,420 | 57 +3 | Thousands | |
| 24 | ▲1 |  laura reillyMagasin |
86,860 | 74 +4 | Thousands | |
| 25 | ▼1 |  Léonce ChenalLes Édits Privés |
8,010 | 30 +3 | 100+ badge | |
| 26 | 0 |  street night livestreet night live |
27,357 | 53 +2 | Thousands | |
| 27 | 0 |  1 Granary@1granary |
28,235 | 54 +4 | Thousands | |
| 28 | 0 |  Harling Ross AntonGumshoe |
55,647 | 69 +5 | Thousands | |
| 29 | 0 |  dennathe strict list |
40,008 | 64 +8 | Thousands | |
| 30 | ▲8 |  The Price of Beauty@beautybroker |
4,874 | 10 +7 | Thousands | |
| 31 | ▲2 |  Style WalkthroughThe Style Edit |
39,038 | 33 +14 | Thousands | |
| 32 | ▼2 |  Michael WilliamsA Continuous Lean |
51,071 | 63 | Thousands | |
| 33 | ▼2 |  Irene Kim (김애린)In Moda Veritas |
35,298 | 57 +2 | Thousands | |
| 34 | ▼2 |  Justus HansenDer Stilberater |
9,949 | 50 | 100+ badge | |
| 35 | ▼1 |  Nymphet AlumniNymphet Alumni |
11,714 | 50 +1 | Thousands | |
| 36 | ▲1 |  Beau Society@beausociety |
102,942 | 55 +6 | Thousands | |
| 37 | ▼2 |  Jane BarrFrom Berkshire to Buckingham |
12,938 | 50 +1 | Thousands | |
| 38 | ▲1 |  Plum SykesP.S. by Plum Sykes |
34,571 | 65 +10 | Thousands | |
| 39 | ▼3 |  Emily Jane JohnstonLe Freak Chic |
19,867 | 49 +3 | Thousands | |
| 40 | ▲1 |  Luca Turin 🇮🇹🇪🇺Luca Turin on perfume etc. |
14,096 | 53 +3 | Thousands | |
| 41 | ▼1 |  Erika VeurinkLong Live |
85,238 | 87 +1 | Thousands | |
| 42 | 0 |  MALLY K. GOLDMANCatching Up |
44,771 | 56 +3 | Thousands | |
| 43 | 0 |  Valerie MonroeHow Not to F*ck Up Your Face |
56,765 | 63 +1 | Thousands | |
| 44 | 0 |  Hey Mrs. Solomon on Style@heymrssolomon |
29,010 | 62 +7 | 100+ badge | |
| 45 | ▲2 |  Emese GormleyTell me more |
15,080 | 55 | 100+ badge | |
| 46 | ▼1 |  Caroline MossGee Thanks, Just Bought It! |
49,971 | 55 +1 | 100+ badge | |
| 47 | ▼1 |  Katie SturinoLobby Coffee |
20,594 | 53 | Thousands | |
| 48 | 0 |  Kelly Klein@kellyklein007 |
14,779 | 55 +4 | Thousands | |
| 49 | 0 |  Molly SimsMolly’s Substack |
30,595 | 55 +1 | 100+ badge | |
| 50 | 0 |  Jenny WaltonJENNY SAIS QUOI |
51,719 | 63 +1 | 100+ badge | |
| 51 | 0 |  Jenn Romoliniextended scenes |
18,960 | 53 +4 | 100+ badge | |
| 52 | 0 |  Emilia PetrarcaShop Rat by Emilia Petrarca |
76,309 | 77 | Thousands | |
| 53 | ▲1 |  Revatroupe |
23,538 | 51 +1 | 100+ badge | |
| 54 | ▼1 |  Sarah JamesWhoorl |
17,217 | 51 +1 | Thousands | |
| 55 | 0 |  R.F. Kenmore@rfkenmore |
4,919 | 5 +1 | 100+ badge | |
| 56 | 0 |  Alexandra StedmanThe R.U.E |
49,551 | 55 +1 | 100+ badge | |
| 57 | 0 |  Alexis PageSelf Involved |
5,599 | 18 | 100+ badge | |
| 58 | 0 |  FrossoStylé - The Paris Edit |
12,980 | 49 +6 | 100+ badge | |
| 59 | ▲28 |  WeWoreWhatWEWOREWHAT: BETWEEN THE POSTS |
23,398 | 35 +3 | 100+ badge | |
| 60 | ▼1 |  Jolene EdgarAesthetics Unfiltered |
8,641 | 48 | 100+ badge | |
| 61 | ▲2 |  Melanie MasarinNight Shade |
26,516 | 61 +4 | Thousands | |
| 62 | ▲3 |  Intentional Luxury Bish@intentionalluxbish |
8,355 | 6 +2 | 100+ badge | |
| 63 | ▼3 |  Angie UhThe Found Journal |
16,900 | 53 +3 | 100+ badge | |
| 64 | ▼2 |  TriziaZuTriziaZu STORIES |
5,234 | 9 | 100+ badge | |
| 65 | ▼4 |  Neelam AhoojaNeelam Noted |
17,259 | 52 +4 | 100+ badge | |
| 66 | ▼2 |  Jacey DuprieBASIC |
23,734 | 55 +3 | 100+ badge | |
| 67 | ▼1 |  Jessie RandallJessie Loves |
28,073 | 66 +2 | 100+ badge | |
| 68 | ▼1 |  Melissa5 Things Friday |
10,193 | 49 +1 | 100+ badge | |
| 69 | ▲2 |  Sarah ShapiroPrivate Label by Sarah Shapiro |
16,333 | 26 +6 | 100+ badge | |
| 70 | ▼2 |  Gabriella Karefa-JohnsonBrain Matter |
24,715 | 58 +14 | 100+ badge | |
| 71 | ▼2 |  The Noteworthy Edit@thenoteworthyedit |
13,904 | 29 +2 | 100+ badge | |
| 72 | ▼2 |  Sprezzasprezza |
27,465 | 52 +1 | 100+ badge | |
| 73 | ▼1 |  Articles Of Interest@articlesofinterest |
66,223 | 60 +5 | 100+ badge | |
| 74 | ▲12 |  Morgan VogelGatekept |
51,504 | 52 +5 | 100+ badge | |
| 75 | ▼2 |  Tess Sullivanwhat's mine is yours |
11,293 | 49 +4 | 100+ badge | |
| 76 | ▲7 |  Venetia La MannaSlowly Does It |
14,852 | 50 +5 | 100+ badge | |
| 77 | ▼2 |  Nolan Daniel Whitenolandanielwhite |
29,173 | 52 | 100+ badge | |
| 78 | ▼1 |  Bryce GruberBryce Gruber’s Sharing Opps |
34,995 | 51 | 100+ badge | |
| 79 | ▼5 |  Angie SmithAngie’s Substack |
14,954 | 54 +1 | 100+ badge | |
| 80 | ▼4 |  The Perfect@theperfect |
11,640 | 50 | 100+ badge | |
| 81 | ▼3 |  Benedicte Burguet JournéBénédicte Burguet Journé |
4,319 | 29 +6 | 100+ badge | |
| 82 | ▼3 |  TOGSTOGS |
7,205 | 50 +1 | 100+ badge | |
| 83 | ▼3 |  Muffy AldrichMuffy Aldrich |
8,523 | 31 +3 | 100+ badge | |
| 84 | ▼3 |  Emily KirkpatrickI <3 Mess |
36,208 | 57 +2 | 100+ badge | |
| 85 | ▲9 |  Pia Baroncini@piabaroncini |
30,246 | 52 +3 | 100+ badge | |
| 86 | ▼4 |  tariro makonitrademarked |
24,430 | 59 | 100+ badge | |
| 87 | ▼3 |  Mary Korlin-DownsAll Things Fashion Tech |
25,107 | 52 +9 | 100+ badge | |
| 88 | ▼3 |  Liana SatensteinNEVERWORNS |
40,077 | 62 +3 | 100+ badge | |
| 89 | ▲6 |  Ilana TorbinerIlana’s Substack |
25,657 | 57 +5 | 100+ badge | |
| 90 | ▼2 |  Marlien RentmeesterLe Catch’s Substack |
18,316 | 57 +1 | 100+ badge | |
| 91 | ▼2 |  jean godfrey juneGodfrey's Guide |
6,467 | 30 +1 | 100+ badge | |
| 92 | ▼2 |  Glenn MaeTrash Panic |
9,491 | 49 +6 | 100+ badge | |
| 93 | ▼1 |  Ali PewUniform |
18,693 | 54 | 100+ badge | |
| 94 | ▼3 |  Katie Merchantthank you, ok |
37,720 | 57 | 100+ badge | |
| 95 | ▼2 |  Megan KristelPut Together by Megan Kristel |
6,811 | 16 +1 | 100+ badge | |
| 96 | ▲1 |  Tara RoweCall Me The Breeze |
25,661 | 50 +4 | 100+ badge | |
| 97 | ▼1 |  Abby AradYour Stylist Says... |
15,647 | 41 +1 | 100+ badge | |
| 98 | ▲2 |  Louis CheslawWardrobe |
3,906 | 16 +1 | 100+ badge | |
| 99 | ▼1 |  Alicia LundThe Alicia Edit |
16,876 | 57 | 100+ badge | |
| 100 | ▼1 |  Nina UbhiThe Beauty Breakfast Club |
11,053 | 42 | 100+ badge |
The top 20 on every read
Rank on each read of the Bestsellers board. Darker is higher. A gap means the writer was outside the top 100 on that read.
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| Joanna Goddard | 1 | 1 | 1 | 1 | 0 |
| Blackbird Spyplane | 2 | 2 | 2 | 2 | 0 |
| Lucy Williams | 5 | 5 | 5 | 3 | ▲2 |
| Becky Malinsky | 3 | 3 | 3 | 4 | ▼1 |
| Julia & Thomas Berolzheimer | 4 | 4 | 4 | 5 | ▼1 |
| Anna Newton | 6 | 6 | 6 | 6 | 0 |
| Leandra Medine Cohen | 7 | 7 | 7 | 7 | 0 |
| Allison Bornstein | 8 | 8 | 8 | 8 | 0 |
| Garance Doré | 10 | 10 | 10 | 9 | ▲1 |
| Rockandfiocc - Giulia Torelli | 9 | 9 | 9 | 10 | ▼1 |
| Grace Atwood | 11 | 11 | 11 | 11 | 0 |
| Jessica DeFino | 12 | 12 | 12 | 12 | 0 |
| Morgan Stewart McGraw | 14 | 14 | 14 | 13 | ▲1 |
| Emily Schuman | 13 | 13 | 13 | 14 | ▼1 |
| Elizabeth Holmes | 15 | 15 | 15 | 15 | 0 |
| Viv Chen | 17 | 17 | 17 | 16 | ▲1 |
| Kim France | 16 | 16 | 16 | 17 | ▼1 |
| Jake Woolf | 18 | 18 | 18 | 18 | 0 |
| Laurel Pantin | 19 | 19 | 19 | 19 | 0 |
| Habitually Chic | 20 | 20 | 20 | 20 | 0 |
History starts on Oct 31, 2026. Each day adds a column.
Who recommends Fashion & Beauty writers
Publications with the most live recommendations pointing at writers whose main category is Fashion & Beauty. If you write in this category, these are the readers' lists worth being on.