Docs · Reference

Glossary

Follower
Someone following a writer's profile on Substack. Not an email subscriber.
Subscriber
Someone who gets the newsletter by email, free or paid. Substack shows it rounded.
Paid band
Substack's range for paid subscribers: Hundreds, Thousands, Tens of thousands, Hundreds of thousands.
Bestseller badge
Substack's orange check at 100, 1,000 or 10,000 paid subscribers. A floor when no band shows.
Bestsellers
A category board ranked by paid subscribers. Top 100.
Rising
A category board ranked by recent paid growth. Top 100. Changes faster.
Read
One pass over all 66 boards. Three a day.
Reading
One profile visit for one writer. One a day.
Recommendation
A publication listing another on its Substack recommendations. Has a start date from Substack.
New recommender
A publication that started recommending the writer in the period, by Substack's date. "50+" means at least that many.
Mutual
Two publications that recommend each other.
Main category
Substack's pick of a writer's best board, or else their best board on my last read.
Step
A move into the top 25, top 10 or #1 between two reads.
Verified
The writer put my code in their Substack bio.