Business on Substack
The top 100 Business writers on Substack's Bestsellers and Rising boards, with moves between my reads, follower counts, who's gaining recommendations and who recommends them. Boards read once a day.
Board read · moves compare with the read at Oct 31 19:47 UTC
- Writers on the two boards
- 170
- Median followers, Bestsellers
- 25,438
- Smallest on the board
- 5
- AETERNA LUX Research, #96
- New recommendations, 30 days
- 906
- to writers whose main category this is
Rising in Business: new recommendations
Writers in this category who picked up the most new recommenders in the last 30 days. A new recommendation puts a writer in front of another publication's readers.
Lenny Rachitsky
1.4M followers · #1 Business Bestsellers
Tom Orbach
160k followers · #16 Business Bestsellers
✍️ Make Writing Your Job
79k followers · #22 Business Bestsellers
Ethan Mollick
603k followers · #19 Business Bestsellers
AI In Finance
154k followers · #75 Business Bestsellers
Content Writing Jobs
45k followers · #51 Business Rising
@lizleatrice
17k followers · #85 Business BestsellersNew recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live. Outlined weeks are incomplete: Substack lists only a publication's 50 newest recommenders, so for busy writers older weeks can't be counted, and a 30-day count marked + is a floor.
Bestsellers
Substack ranks Bestsellers by paid subscribers. Followers are my daily reading.
Climbed most since Oct 31: Tayla Burrell #97 to #92, Rupak Ghose #46 to #43, 8fundraising by Nico & Ignacio #50 to #47, AQVC Raise #84 to #81, Zach Altmyer #91 to #89.
| # | Move | Writer | Followers | Recommended by | Paid | Watch |
|---|---|---|---|---|---|---|
| 1 | 0 |  Lenny RachitskyLenny's Newsletter |
1,387,860 | 84 50+ | Tens of thousands | |
| 2 | 0 |  Noah SmithNoahpinion |
691,028 | 92 +23 | Tens of thousands | |
| 3 | 0 |  Emily SundbergFeed Me |
225,692 | 95 +10 | Tens of thousands | |
| 4 | 0 |  AI CFO Office@aicfooffice |
57,229 | 52 +7 | Thousands | |
| 5 | 0 |  Steve Eisman@realeismanplaybook |
34,197 | 51 +12 | Thousands | |
| 6 | 0 |  Rachel KartenLink in Bio |
178,522 | 86 +9 | Thousands | |
| 7 | ▲1 |  Prof G Media@profgmedia |
433,209 | 57 +12 | Thousands | |
| 8 | ▼1 |  Marc RubinsteinNet Interest |
146,437 | 62 +9 | Thousands | |
| 9 | 0 |  Linas BeliūnasLinas's Newsletter |
167,750 | 52 +7 | Thousands | |
| 10 | 0 |  Derek Thompson@derekthompson |
181,803 | 89 +11 | Thousands | |
| 11 | 0 |  Ruben DominguezThe AI Corner |
364,374 | 58 +23 | Thousands | |
| 12 | 0 |  Guillermo FlorProduct Market Fit |
136,959 | 60 +9 | Thousands | |
| 13 | 0 |  Amie - Lazy MillionaireLazy Millionaire |
193,908 | 60 51+ | Thousands | |
| 14 | ▲1 |  The Bear Cave@hunterbrookmedia |
2,464 | ? | none shown | |
| 15 | ▼1 |  Mario GabrieleThe Generalist |
214,130 | 59 +8 | Thousands | |
| 16 | 0 |  Tom OrbachMarketing Ideas |
159,973 | 57 +50 | Thousands | |
| 17 | 0 |  Matt StollerBIG by Matt Stoller |
341,482 | 74 +9 | Thousands | |
| 18 | 0 |  Dr. Julie GurnerUltra Successful |
70,910 | 59 +10 | Thousands | |
| 19 | 0 |  Ethan MollickOne Useful Thing |
602,666 | 78 +47 | Thousands | |
| 20 | 0 |  The CHRO Office@thechrooffice |
25,653 | 52 +2 | Thousands | |
| 21 | 0 |  Anas AlhajjiEnergy Outlook Advisors' Newsletter |
21,534 | 51 +4 | none shown | |
| 22 | 0 |  ✍️ Make Writing Your Job@makewritingyourjob |
79,159 | 51 50+ | Thousands | |
| 23 | 0 |  Emily KramerMKT1 Newsletter with Emily Kramer |
114,329 | 55 +11 | Thousands | |
| 24 | 0 |  Ana AndjelicThe Sociology of Business |
79,385 | 59 +5 | 100+ badge | |
| 25 | 0 |  Collyer Bridge@collyerbridge |
6,044 | 27 +6 | 100+ badge | |
| 26 | 0 |  David LatOriginal Jurisdiction |
56,848 | 58 +1 | Thousands | |
| 27 | 0 |  Anirban BasuSage Economics |
15,321 | 41 +1 | Thousands | |
| 28 | 0 |  Packy McCormickNot Boring by Packy McCormick |
375,316 | 67 +23 | 100+ badge | |
| 29 | 0 |  Danielle DiMartino BoothThe Daily Feather |
57,962 | 58 +1 | 100+ badge | |
| 30 | ▲1 |  Jordan CrawfordOn the Edge by Blueprint |
6,057 | 14 +1 | 100+ badge | |
| 31 | ▼1 |  Category Pirates 🏴☠️Category Pirates |
37,821 | 53 +3 | 100+ badge | |
| 32 | 0 |  A F AlhajjiDaily Energy Report |
12,115 | 52 +3 | 100+ badge | |
| 33 | 0 |  Jarek LewisThe Introvert Entrepreneur |
31,102 | 52 +2 | 100+ badge | |
| 34 | 0 |  Galician InvestorGalician Investor: Empresas de calidad para décadas |
25,235 | 52 +4 | 100+ badge | |
| 35 | 0 |  scuttleblurb@scuttleblurb |
16,206 | 53 | 100+ badge | |
| 36 | 0 |  Richard A. Werner, D.Phil.Richard Werner’s Substack |
28,607 | 53 +5 | Thousands | |
| 37 | 0 |  Herb GreenbergHerb Greenberg | On the Street |
25,593 | 63 | 100+ badge | |
| 38 | 0 |  Kevin IndigGrowth Memo |
32,790 | 51 +8 | 100+ badge | |
| 39 | 0 |  Ilya StrebulaevStanford GSB Professor on Startups & Investors |
12,516 | 51 +7 | 100+ badge | |
| 40 | 0 |  Chris TottmanThe Founders Corner® |
81,942 | 124 +12 | 100+ badge | |
| 41 | 0 |  Wendy WeitzelComings & Goings |
10,111 | 50 +2 | Thousands | |
| 42 | 0 |  Tanya Hayre GillogleyOn Background |
6,287 | 47 +3 | 100+ badge | |
| 43 | ▲3 |  Rupak GhoseRupak's Substack |
17,125 | 50 +4 | 100+ badge | |
| 44 | ▼1 |  Gennaro CuofanoThe Business Engineer |
130,350 | 58 +4 | 100+ badge | |
| 45 | ▼1 |  Justin WolfersPlatypus Economics |
135,088 | 60 +4 | Thousands | |
| 46 | ▼1 |  The Compounding Tortoise@thecompoundingtortoise |
12,088 | 50 +2 | 100+ badge | |
| 47 | ▲3 |  8fundraising by Nico & Ignacio@8fundraising |
6,097 | 34 +4 | 100+ badge | |
| 48 | 0 |  Apex TradingAPEX TRADING |
4,488 | 45 +1 | 100+ badge | |
| 49 | ▼2 |  Michael SimmonsBlockbuster Blueprint |
127,321 | 51 +5 | 100+ badge | |
| 50 | ▼1 |  Kelly RoachThe Sacred Art of Selling |
25,438 | 52 +1 | 100+ badge | |
| 51 | 0 |  Doc McGrawDoc McGraw - $SPX Trading / Options Gelt |
6,283 | 40 +1 | 100+ badge | |
| 52 | ▲1 |  Roger McEowen Agricultural Law and Taxation by Roger McEowen |
2,358 | 17 +2 | 100+ badge | |
| 53 | ▼1 |  The Beginners Mind@flossyfay |
23,593 | 50 +3 | 100+ badge | |
| 54 | ▲1 |  george fleckDirectorMoves |
24,571 | 51 +1 | 100+ badge | |
| 55 | ▼1 |  Danielle Desir CorbettGrants For Creators™ |
26,288 | 54 +6 | 100+ badge | |
| 56 | ▲1 |  Maritime Analytica@maritimeanalytica |
52,590 | 50 +3 | none shown | |
| 57 | ▲1 |  giti.sgThe Rare Earth Observer |
5,022 | 38 +3 | none shown | |
| 58 | ▼2 |  Mining Stock Monkey@miningstockmonkey |
6,613 | 34 +1 | 100+ badge | |
| 59 | 0 |  kingflumScrewDownCrown |
4,752 | 37 +4 | 100+ badge | |
| 60 | 0 |  Michael SnyderMichael Snyder’s Substack |
23,102 | 51 +4 | 100+ badge | |
| 61 | 0 |  The Credit Strategist@thecreditstrategist |
26,451 | 60 +4 | 100+ badge | |
| 62 | 0 |  Robert GlazerFriday Forward |
126,029 | 52 +8 | Thousands | |
| 63 | ▲1 |  Lewis C. LinLewis C. Lin’s Newsletter |
68,669 | 53 +4 | 100+ badge | |
| 64 | ▼1 |  Olivia WickstromPetal + Hearth |
37,691 | 59 +14 | 100+ badge | |
| 65 | ▲1 |  Francine McKennaThe Dig |
14,739 | 50 +3 | 100+ badge | |
| 66 | ▼1 |  BaiguanBaiguan - China Insights, Data, Context |
21,094 | 58 +1 | 100+ badge | |
| 67 | 0 |  Capital Artichoke@capitalartichoke |
1,526 | 4 | 100+ badge | |
| 68 | ▲1 |  Todd OrtscheidPMAssist Industry Insights |
10,540 | 13 +3 | none shown | |
| 69 | ▼1 |  Matt LowFintech Blueprint 🤖🏦🧭 |
111,343 | 52 +5 | 100+ badge | |
| 70 | 0 |  Hernán JaramilloEl 🟢 Chat de 10ampro |
8,182 | 51 +2 | 100+ badge | |
| 71 | ▲1 |  Claude Expert Brandon GailleAI Genius (Claude Growth Hacks) |
64,046 | 51 +10 | 100+ badge | |
| 72 | ▲1 |  BearBearstone |
5,540 | 19 +1 | 100+ badge | |
| 73 | ▼2 |  Tracy (Chi)Renegade Resources |
12,190 | 50 +1 | 100+ badge | |
| 74 | ▲1 |  Drew FallonMaking Cents |
731 | 27 +4 | none shown | |
| 75 | ▼1 |  AI In Finance@finstoryai |
154,102 | 51 +46 | 100+ badge | |
| 76 | 0 |  The Toy InvestorToys to Retirement (Toy Investing for Amazon FBA and More) |
4,921 | 6 | 100+ badge | |
| 77 | 0 |  Kieran FlanaganKieran’s Substack - The AI Marketing Generalist |
17,819 | 50 +4 | 100+ badge | |
| 78 | 0 |  Amber McCullaghMeasured Depth |
1,130 | 4 | none shown | |
| 79 | ▲1 |  LauraVanderhacks |
9,504 | 51 +1 | 100+ badge | |
| 80 | ▲1 |  Wolf Of OakvilleWolf's Substack |
5,431 | 44 +1 | 100+ badge | |
| 81 | ▲3 |  AQVC RaiseThe Raise Journal |
22,119 | 22 +1 | none shown | |
| 82 | ▼3 |  Hermanos Bilbao@bilbaos |
28,922 | 52 | 100+ badge | |
| 83 | ▼1 |  Stu BurguierePREDICTABLE |
17,193 | 50 +2 | 100+ badge | |
| 84 | ▼1 |  Martin SvandaShort Ideas |
1,353 | 6 +1 | none shown | |
| 85 | 0 |  @lizleatrice@lizleatrice |
16,882 | 50 +24 | 100+ badge | |
| 86 | ▲1 |  Anjeanette Carter@anjeanettec |
11,819 | 57 +11 | 100+ badge | |
| 87 | ▼1 |  Doug ShapiroThe Mediator |
18,147 | 55 +2 | 100+ badge | |
| 88 | 0 |  Doug Bell - Cannonball GTMCannonball GTM |
5,045 | 50 +1 | none shown | |
| 89 | ▲2 |  Zach AltmyerThe BOLO Insider |
1,520 | 3 | 100+ badge | |
| 90 | ▼1 |  Alex McFarland@alexmcfarland |
18,865 | 51 +2 | 100+ badge | |
| 91 | ▼1 |  Ochuko Akpovbovboas seen on |
61,374 | 68 +3 | 100+ badge | |
| 92 | ▲6 |  Tayla BurrellDangerously Educated |
28,411 | 55 +11 | 100+ badge | |
| 93 | 0 |  Alex M H SmithThe Rare Mind |
30,995 | 50 | 100+ badge | |
| 94 | ▼2 |  MikeNongaap Investing |
35,208 | 51 +1 | 100+ badge | |
| 95 | ▼1 |  Eric SodaSpilled Coffee |
14,942 | 50 | 100+ badge | |
| 96 | ▼1 |  AETERNA LUX ResearchAETERNA LUX RESEARCH |
5 | 2 +1 | none shown | |
| 97 | ▼1 |  Earnings+More@earningsandmore |
1,253 | ? | none shown | |
| 98 | ▼1 |  The FDA GroupThe FDA Group's Insider Newsletter |
9,242 | 50 +2 | 100+ badge | |
| 99 | ▲1 |  David BlackmonCampaign Update by David Blackmon |
11,378 | 50 +2 | 100+ badge | |
| 100 | new |  Helena Di BiaseReally Rich |
26,724 | ? | 100+ badge |
The top 20 on every read
Rank on each read of the Bestsellers board. Darker is higher. A gap means the writer was outside the top 100 on that read.
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| Lenny Rachitsky | 1 | 1 | 1 | 1 | 0 |
| Noah Smith | 2 | 2 | 2 | 2 | 0 |
| Emily Sundberg | 3 | 3 | 3 | 3 | 0 |
| AI CFO Office | 4 | 4 | 4 | 4 | 0 |
| Steve Eisman | 5 | 5 | 5 | 5 | 0 |
| Rachel Karten | 6 | 6 | 6 | 6 | 0 |
| Prof G Media | 8 | 8 | 8 | 7 | ▲1 |
| Marc Rubinstein | 7 | 7 | 7 | 8 | ▼1 |
| Linas Beliūnas | 9 | 9 | 9 | 9 | 0 |
| Derek Thompson | 10 | 10 | 10 | 10 | 0 |
| Ruben Dominguez | 11 | 11 | 11 | 11 | 0 |
| Guillermo Flor | 12 | 12 | 12 | 12 | 0 |
| Amie - Lazy Millionaire | 13 | 13 | 13 | 13 | 0 |
| The Bear Cave | 15 | 15 | 15 | 14 | ▲1 |
| Mario Gabriele | 14 | 14 | 14 | 15 | ▼1 |
| Tom Orbach | 16 | 16 | 16 | 16 | 0 |
| Matt Stoller | 17 | 17 | 17 | 17 | 0 |
| Dr. Julie Gurner | 18 | 18 | 18 | 18 | 0 |
| Ethan Mollick | 19 | 19 | 19 | 19 | 0 |
| The CHRO Office | 20 | 20 | 20 | 20 | 0 |
History starts on Oct 31, 2026. Each day adds a column.
Who recommends Business writers
Publications with the most live recommendations pointing at writers whose main category is Business. If you write in this category, these are the readers' lists worth being on.