Fashion & Beauty on Substack
The top 100 Fashion & Beauty writers on Substack's Bestsellers and Rising boards, with moves between my reads, follower counts, who's gaining recommendations and who recommends them. Boards read once a day.
Board read · moves compare with the read at Oct 31 19:47 UTC
- Writers on the two boards
- 165
- Median followers, Rising
- 8,390
- Smallest on the board
- 8
- Alice Kim Blake, #100
- New recommendations, 30 days
- 436
- to writers whose main category this is
Rising in Fashion & Beauty: new recommendations
Writers in this category who picked up the most new recommenders in the last 30 days. A new recommendation puts a writer in front of another publication's readers.
Gabriella Karefa-Johnson
25k followers · #70 Fashion & Beauty Bestsellers
Elie
18k followers
Joanna Goddard
267k followers · #1 Fashion & Beauty Bestsellers
Allison Bornstein
76k followers · #8 Fashion & Beauty Bestsellers
Morgan Stewart McGraw
35k followers · #13 Fashion & Beauty Bestsellers
brenda
25k followers · #15 Fashion & Beauty Rising
The Couture
12k followersNew recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live.
Rising
Substack ranks Rising by recent growth in paid subscribers. Followers are my daily reading.
Climbed most since Oct 31: WeWoreWhat new at #1, Beau Society new at #2, Harling Ross Anton new at #5, Mary Korlin-Downs new at #10, Jake Woolf new at #11.
| # | Move | Writer | Followers | Recommended by | Watch |
|---|---|---|---|---|---|
| 1 | new |  WeWoreWhatWEWOREWHAT: BETWEEN THE POSTS |
23,398 | 35 +3 | |
| 2 | new |  Beau Society@beausociety |
102,942 | 55 +6 | |
| 3 | ▲21 |  Morgan VogelGatekept |
51,504 | 52 +5 | |
| 4 | ▲4 |  Plum SykesP.S. by Plum Sykes |
34,571 | 65 +10 | |
| 5 | ▲59 |  Harling Ross AntonGumshoe |
55,647 | 69 +5 | |
| 6 | ▲48 |  Sabina SocolBisou from Paris ! |
778 | 0 | |
| 7 | ▼5 |  The Price of Beauty@beautybroker |
4,874 | 10 +7 | |
| 8 | ▲9 |  Intentional Luxury Bish@intentionalluxbish |
8,355 | 6 +2 | |
| 9 | ▼5 |  Style WalkthroughThe Style Edit |
39,038 | 33 +14 | |
| 10 | ▲72 |  Mary Korlin-DownsAll Things Fashion Tech |
25,107 | 52 +7 | |
| 11 | new |  Jake WoolfJAKE WOOLF |
33,459 | 53 +1 | |
| 12 | new |  Melanie MasarinNight Shade |
26,516 | 61 +4 | |
| 13 | ▲47 |  Louis CheslawWardrobe |
3,906 | 16 +1 | |
| 14 | ▲16 |  Vanessa CornellVanessa's Stitch Club |
14,535 | 5 +1 | |
| 15 | ▲6 |  brendabrendstack |
24,539 | 51 +11 | |
| 16 | ▼3 |  Tamara KalinicMaterial Witness |
18,457 | 36 +2 | |
| 17 | new |  dennathe strict list |
40,008 | 64 +8 | |
| 18 | ▲1 |  Valerie MonroeHow Not to F*ck Up Your Face |
56,765 | 63 +1 | |
| 19 | ▼1 |  Hannah Chodyalmost relatable |
4,015 | 3 | |
| 20 | new |  BrookeDEVOTED: an altar for esoteric baddies |
962 | ? | |
| 21 | new |  Anna NewtonThe Wardrobe Edit |
151,893 | 74 +10 | |
| 22 | new |  Ilana TorbinerIlana’s Substack |
25,657 | 57 +5 | |
| 23 | new |  Ali PewUniform |
18,693 | 54 | |
| 24 | ▼8 |  Kelly Klein@kellyklein007 |
14,779 | 55 +4 | |
| 25 | ▼11 |  Natalie O’Neill@natalieoneill |
21,967 | 31 +4 | |
| 26 | ▼17 |  Bryce GruberBryce Gruber’s Sharing Opps |
34,995 | 51 | |
| 27 | new |  Gillian OrrSlouching Towards Bethnal Green |
19,804 | ? | |
| 28 | ▲12 |  Inside by NoorInside |
144 | 0 | |
| 29 | ▼24 |  Viv ChenThe Molehill |
66,694 | 62 +3 | |
| 30 | new |  Stephanie CovingtonStephanie’s Substack |
5,027 | ? | |
| 31 | new |  Tatyana@tatlafata |
10,262 | 2 +1 | |
| 32 | new |  TOGSTOGS |
7,205 | 50 +1 | |
| 33 | new |  RoFixated |
8,830 | ? | |
| 34 | ▲8 |  Amuse Bouche@amuseboucheparis |
5,256 | 38 +1 | |
| 35 | ▲13 |  Justus HansenDer Stilberater |
9,949 | 50 | |
| 36 | ▼21 |  Tess Sullivanwhat's mine is yours |
11,293 | 49 +4 | |
| 37 | new |  Love, Liz & Jane@lovelizandjane |
1,333 | 1 | |
| 38 | ▼31 |  Since You Asked by DZM@dzaslavsky |
223 | 1 +1 | |
| 39 | ▼27 |  Tara RoweCall Me The Breeze |
25,661 | 50 +4 | |
| 40 | ▼18 |  Sarah ShapiroPrivate Label by Sarah Shapiro |
16,333 | 26 +6 | |
| 41 | new |  Benedicte Burguet JournéBénédicte Burguet Journé |
4,319 | 29 +6 | |
| 42 | ▲9 |  Jamie LeeThe Monthly Edit |
7,353 | 30 +4 | |
| 43 | ▼4 |  Lucy WilliamsRemotely by Lucy Williams |
98,894 | 78 +6 | |
| 44 | ▲21 |  Maura BranniganClotheshorse |
5,822 | 39 +3 | |
| 45 | new |  Alexis ForemanTHE EDIT by Alexis Foreman |
4,776 | 8 | |
| 46 | new |  Retro RalphRetro Ralph’s Substack |
5,845 | ? | |
| 47 | ▲16 |  Sprezzasprezza |
27,465 | 52 +1 | |
| 48 | new |  1 Granary@1granary |
28,235 | 54 +4 | |
| 49 | new | Tatyana@tatlafata |
10,262 | 2 +1 | |
| 50 | new |  R.F. Kenmore@rfkenmore |
4,919 | 5 +1 | |
| 51 | new |  Rae HarrisonSTRETCH N’ FETCH BY RAE. |
1,432 | ? | |
| 52 | new |  Léonce ChenalLes Édits Privés |
8,010 | 30 +3 | |
| 53 | new |  dahvi shiradahvi's livejournal 2.0 |
760 | ? | |
| 54 | new |  AdrienLooks Good |
654 | ? | |
| 55 | new |  SimonAnother Outfit |
268 | ? | |
| 56 | new |  Ludjero LopesMonday Creators |
6,161 | ? | |
| 57 | new |  A NOTE ON STYLE@anoteonstyle |
11,348 | ? | |
| 58 | new |  Nanette Johnson@sweetfringebenefits |
1,833 | ? | |
| 59 | ▲10 |  Charlotte Moitessier4 X SANS FRAIS |
3,909 | 16 +1 | |
| 60 | ▼13 |  Emilia PetrarcaShop Rat by Emilia Petrarca |
76,309 | 77 | |
| 61 | ▲30 |  Emily MorelloThe Rich Creme |
10,263 | 46 | |
| 62 | new |  Worn Well by Jillian@jillianjaeger |
692 | ? | |
| 63 | new |  Muffy AldrichMuffy Aldrich |
8,523 | 31 +3 | |
| 64 | new |  Lucy BrownhillDigit Digest |
222 | ? | |
| 65 | new |  Lindsay SwordFashion Soup |
14,435 | ? | |
| 66 | new |  Patrik SandbergParaphernalia |
2,963 | ? | |
| 67 | new |  CassandraPlease Note by Cassandra Grey |
6,380 | ? | |
| 68 | new |  Mer ZubiCochino en barro |
2,373 | ? | |
| 69 | new |  Stay Trendy With Wendy@staytrendywithwendy |
236 | 0 | |
| 70 | new |  Fanny AdamsAlways Overdressed |
5,612 | ? | |
| 71 | new |  Victoria SmithFashion & Founders |
20,364 | ? | |
| 72 | new |  Tom HoyEasy on the Ivy |
5,933 | ? | |
| 73 | new |  Katie CasperThe Weekly Roundup by Katie Casper |
10,009 | 33 +4 | |
| 74 | new |  Nathan Page@nathantpage |
582 | ? | |
| 75 | ▲11 |  GET STYLED: by lauren sharkey@laurensharkey |
3,827 | 3 | |
| 76 | new |  Anna Eleri Hart@annaelerihart |
20,671 | ? | |
| 77 | new |  Rio Viera-NewtonFun Little Treat |
10,027 | ? | |
| 78 | ▲3 |  Golden It Girl@goldenitgirl |
7,489 | 9 +2 | |
| 79 | ▼43 |  FrossoStylé - The Paris Edit |
12,980 | 49 +6 | |
| 80 | new |  AntoniaScandi Delights |
8,390 | 50 +9 | |
| 81 | ▼75 |  Nymphet AlumniNymphet Alumni |
11,714 | 50 +1 | |
| 82 | new |  YOUR OLDER SISTER'S CLOSETyour older sister's closet |
9,399 | 7 | |
| 83 | new |  Megan KristelPut Together by Megan Kristel |
6,811 | 16 +1 | |
| 84 | new |  Venetia van Hoorn AlkemaTenacious V |
13 | ? | |
| 85 | new |  Caitlin Cavagnolo@caitlincavagnolo |
850 | ? | |
| 86 | new |  Your Favorite AuntieNotes From Auntie's Desk |
6,186 | ? | |
| 87 | new |  tariro makonitrademarked |
24,430 | 59 | |
| 88 | new |  Annie B. Culbertsonfrom the desk of ABC |
1,206 | ? | |
| 89 | new |  Kenzie BurkeThe KB Report |
31,924 | ? | |
| 90 | new |  rachelRachel’s Substack |
4,213 | ? | |
| 91 | new |  Andrea LinettI Want to be Her! |
11,826 | 53 +1 | |
| 92 | new |  EmilyThe lavie letter |
309 | 0 | |
| 93 | new |  Dia LupoBroke But Moisturized |
13,311 | 57 +3 | |
| 94 | new |  TriziaZuTriziaZu STORIES |
5,234 | 9 | |
| 95 | new |  Dara KennedyDara Kennedy | Brighter Beauty |
7,745 | ? | |
| 96 | new |  BUY IT SO I CAN'T@buyitsoicant |
843 | ? | |
| 97 | ▼12 |  Abby AradYour Stylist Says... |
15,647 | 41 +1 | |
| 98 | new |  Paul JulchStyle Mail |
5,513 | ? | |
| 99 | new |  Lara Worthington@laraworthington |
5,193 | ? | |
| 100 | new |  Alice Kim BlakeCan I Tell You Something? |
8 | ? |
The top 20 on every read
Rank on each read of the Rising board. Darker is higher. A gap means the writer was outside the top 100 on that read.
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| WeWoreWhat | 1 | new | |||
| Beau Society | 2 | new | |||
| Morgan Vogel | 24 | 24 | 24 | 3 | ▲21 |
| Plum Sykes | 4 | 8 | 8 | 4 | 0 |
| Harling Ross Anton | 64 | 64 | 5 | ▲59 | |
| Sabina Socol | 56 | 54 | 54 | 6 | ▲50 |
| The Price of Beauty | 1 | 2 | 2 | 7 | ▼6 |
| Intentional Luxury Bish | 34 | 17 | 17 | 8 | ▲26 |
| Style Walkthrough | 3 | 4 | 4 | 9 | ▼6 |
| Mary Korlin-Downs | 82 | 82 | 10 | ▲72 | |
| Jake Woolf | 11 | new | |||
| Melanie Masarin | 12 | new | |||
| Louis Cheslaw | 69 | 60 | 60 | 13 | ▲56 |
| Vanessa Cornell | 30 | 30 | 14 | ▲16 | |
| brenda | 19 | 21 | 21 | 15 | ▲4 |
| Tamara Kalinic | 6 | 13 | 13 | 16 | ▼10 |
| denna | 17 | new | |||
| Valerie Monroe | 25 | 19 | 19 | 18 | ▲7 |
| Hannah Chody | 26 | 18 | 18 | 19 | ▲7 |
| Brooke | 20 | new |
History starts on Oct 31, 2026. Each day adds a column.
Who recommends Fashion & Beauty writers
Publications with the most live recommendations pointing at writers whose main category is Fashion & Beauty. If you write in this category, these are the readers' lists worth being on.