Katie Merchant has 37,720 followers on Substack as of Nov 1, 2026. On the latest board read, Nov 6, 2026, they were #94 on Substack's Fashion & Beauty Bestsellers board. 57 publications recommend them, and they recommend 12.
Last read Nov 1, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.
- Followers
- 37,720
- read Nov 1
- Last 7 days
- first number on Nov 7
- Last 30 days
- first number on Nov 30
- Subscribers
- 17K+
- rounded by Substack
- Paid subscribers
- 100+
- bestseller badge 100+
- Recommended by
- 57
- none new in 30 days
- Recommends
- 12
- Bestsellers rank
- #94
- Fashion & Beauty
Followers by day
Tracking since Oct 31, 2026. 2 days of readings. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.
Show as a table
| Date | Followers | Change | Subscribers | Paid band |
|---|---|---|---|---|
| Nov 1, 2026 | 37,720 | +8 | 17K+ | |
| Oct 31, 2026 | 37,712 | 17K+ |
Leaderboard positions
| Board | Rank now | Best on record | Reads on it |
|---|---|---|---|
| Fashion & Beauty Bestsellers | #94 | #91 | 4 of 4 |
Rank on each read
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| Fashion & Beauty Bestsellers | 91 | 91 | 91 | 94 | ▼3 |
I read every board once a day.
Recommendations
57 publications recommend Katie Merchant. Katie Merchant recommends 12, and 3 of those recommend back. Lists read Oct 31.
When the recommendations started
Show as a table
| Month | Started |
|---|---|
| 2023-12 | 1 |
| 2024-01 | 1 |
| 2024-04 | 1 |
| 2024-05 | 1 |
| 2024-11 | 1 |
| 2024-12 | 3 |
| 2025-01 | 7 |
| 2025-02 | 3 |
| 2025-03 | 2 |
| 2025-04 | 6 |
| 2025-05 | 3 |
| 2025-06 | 4 |
| 2025-07 | 4 |
| 2025-08 | 2 |
| 2025-10 | 5 |
| 2025-11 | 3 |
| 2026-01 | 2 |
| 2026-03 | 1 |
| 2026-04 | 2 |
| 2026-06 | 2 |
| 2026-08 | 1 |
| 2026-09 | 1 |
| 2026-10 | 1 |
Recommended by
Emily Sundberg226k followers · started Apr 2024 · mutual
Beau Society103k followers · started Oct 2025
caitlyn93k followers · started Dec 2023
Clare de Boer86k followers · started Jan 2025 · mutual
Paris Starn38k followers · started Jun 2025 · mutual
Pia Baroncini30k followers · started Jun 2025
Christine Muhlke24k followers · started Jul 2025
Amuse Bouche5.3k followers · started May 2024
Akosua T. Adasi3.3k followers · started Jan 2024- Nice Thingsstarted Oct 3, 2026
- Taste Vertigostarted Sep 24, 2026
- A Gentle Approachstarted Aug 26, 2026
- Café Brongostarted Jun 15, 2026
- surrounded bystarted Jun 3, 2026
- Hana's Substackstarted Apr 29, 2026
- Kate's Substackstarted Apr 28, 2026
- APstarted Mar 1, 2026
- Natalie's Lunch and Learnstarted Jan 19, 2026
- Mansi's Substackstarted Jan 4, 2026
- Good's Substackstarted Nov 19, 2025
- afternoon buzzstarted Nov 17, 2025
- Glimmers of Lifestarted Nov 10, 2025
- Mariia's Substackstarted Oct 2025
- Dash's Substackstarted Oct 2025
All 57
- good referencestarted Oct 2025
- Heather's Substackstarted Oct 2025
- Elif’s Substackstarted Aug 2025
- Norwegian Noonstarted Aug 2025
- sunday’s Substackstarted Jul 2025
- Madison’s Substackstarted Jul 2025
- keeping timestarted Jul 2025
- Marie’s Substackstarted Jun 2025
- Ina’s Substackstarted Jun 2025
- House of Originstarted May 2025
- Cvet Préristarted May 2025
- Vendredistarted May 2025
- saudadestarted Apr 2025
- Les Mots d'Anna-Mariastarted Apr 2025
- Katie’s Substackstarted Apr 2025
- Lisa Lorrainestarted Apr 2025
- D'Occasion par Gabrielle Lacassestarted Apr 2025
- rabbit kidstarted Apr 2025
- Le Substack de Virginiestarted Mar 2025
- Dora’s Substackstarted Mar 2025
- Rachel’s Substackstarted Feb 2025
- Leeron’s Substackstarted Feb 2025
- amelia ernestine musing jamstarted Feb 2025
- El Substack de Yulistarted Jan 2025
- Spiralling In Spiralling Out started Jan 2025
- Strong Finishstarted Jan 2025
- meandering through mediastarted Jan 2025
- Stella’s Substackstarted Jan 2025
- Le Substack de Martastarted Jan 2025
- Miusingsstarted Dec 2024
- Jackie's Substackstarted Dec 2024
- with coffeestarted Dec 2024
- Heather’s Substackstarted Nov 2024
Recommends
- Emily Sundberg226k followers · started May 2024 · mutual
- Clare de Boer86k followers · started May 2024 · mutual
- Paris Starn38k followers · started May 2024 · mutual
Marlowe Granados12k followers · started Jul 2025- Banquo’s Ghoststarted Jul 2025
- dinner document by Rebecca May Johnsonstarted Apr 2025
- Journalstarted Apr 2025
- Love Thy Librarystarted Mar 2025
- Scene Itstarted Mar 2025
- The Romantic Archiviststarted Mar 2025
- Soft Power by Marisa Meltzerstarted Jan 2025
- Day Acupuncture Newsletterstarted May 2024
Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.
Recommended by the same publications
Writers who share the most recommenders with Katie Merchant. Useful for finding peers, and for sponsors looking for similar audiences.
- 5 shared
Emily SundbergFeed Me
226k followers - 3 shared
Clare de BoerThe Best Bit
86k followers - 3 shared
Emilia PetrarcaShop Rat by Emilia Petrarca
76k followers - 3 shared
Liz PrueittHave Your Cake
55k followers - 3 shared
Liana SatensteinNEVERWORNS
40k followers - 2 shared
Hunter HarrisHung Up
270k followers - 2 shared
Casey LewisAfter School by Casey Lewis
154k followers - 2 shared
FOUND@found
152k followers
Who recommends writers like this one
Publications that recommend at least two other Fashion & Beauty writers with 10,000 to 50,000 followers (88 writers in that group), but not Katie Merchant.
- recommends 18 of themhytj’s Substack
- recommends 13 of them
Anna Newton@annanewton - recommends 11 of them
Jess Graves@thelovelist - recommends 10 of themMother Says
- recommends 9 of them
Grace Atwood@graceatwood - recommends 8 of them
Erika Veurink@longlive - recommends 7 of them
Gabriella Gofis@gabriellagofis - recommends 7 of them
Hey Mrs. Solomon on Style@heymrssolomon - recommends 7 of them
Kelly Klein@kellyklein007 - recommends 7 of them
Maura Brannigan@maurabrannigan
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<a href="https://stackblade.app/w/katiemerchant"><img src="https://stackblade.app/badge/katiemerchant.svg" alt="Katie Merchant on Substack: follower count" height="28"></a>
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Card for a website
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<iframe src="https://stackblade.app/embed/w/katiemerchant" width="360" height="190" style="border:0" title="Katie Merchant on Stackblade" loading="lazy"></iframe>