Design on Substack

The top 100 Design writers on Substack's Bestsellers and Rising boards, with moves between my reads, follower counts, who's gaining recommendations and who recommends them. Boards read once a day.

Board read · moves compare with the read at Oct 31 19:47 UTC
Writers on the two boards
159
Median followers, Rising
2,686
Smallest on the board
0
Berenice Howard-Smith, #35
New recommendations, 30 days
323
to writers whose main category this is

Rising in Design: new recommendations

Writers in this category who picked up the most new recommenders in the last 30 days. A new recommendation puts a writer in front of another publication's readers.

Behind the Masterpiece

42k followers · #45 Design Bestsellers
+24 in 30 days · +3 in 7 days 52 in all
37 new recommendations over 12 weeks.

The Curiosity Department

293k followers · #12 Design Bestsellers
Outlined weeks are not counted: more than 50 newer recommendations, and Substack lists only the newest 50.
+23 in 30 days · +3 in 7 days 56 in all
51 new recommendations over 12 weeks.

Felix Haas

57k followers · #81 Design Bestsellers
+21 in 30 days · +1 in 7 days 53 in all
41 new recommendations over 12 weeks.

Jenna O'Brien

54k followers · #20 Design Bestsellers
+12 in 30 days · +2 in 7 days 56 in all
21 new recommendations over 12 weeks.

Designer

20k followers
+11 in 30 days 32 in all
25 new recommendations over 12 weeks.

Amanda Hesser

617k followers · #4 Design Bestsellers
+10 in 30 days 76 in all
17 new recommendations over 12 weeks.

Rose Florence

79k followers · #37 Design Bestsellers
+10 in 30 days 73 in all
21 new recommendations over 12 weeks.

Kelly Wearstler

71k followers · #1 Design Bestsellers
+10 in 30 days 64 in all
20 new recommendations over 12 weeks.

New recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live. Outlined weeks are incomplete: Substack lists only a publication's 50 newest recommenders, so for busy writers older weeks can't be counted, and a 30-day count marked + is a floor.

Rising

Substack ranks Rising by recent growth in paid subscribers. Followers are my daily reading.

BestsellersRising

Climbed most since Oct 31: Chelsea new at #4, Danielle Moss new at #5, Colin King new at #11, Christene Barberich new at #12, Leonora Epstein new at #13.

Design Rising
#MoveWriterFollowersRecommended byWatch
1 0
Lacy PhillipsBy Candlelight
32,540 59 +7
2 ▲2
Kristin Ellen HockmanThe Dip by Kristin Ellen Hockman
8,390 46 +1
3 ▲27
Anna LiesemeyerThe Weekly Dish
23,249 19
4 ▲18
Chelsea@legallychelsea1
1,494 0
5 new
Danielle MossBreakfast at Toast
12,132 52 +4
6 ▼1
Taliathere_y0u_are
29,255 53 +3
7 ▲49
Megan FitzpatrickNever Sponsored
36,376 52
8 ▲67
Zoë FeldmanSidenote
5,121 11 +1
9 new
Corinne BackThe Back Room
2,101 3
10 ▲25
Melissa ForbesSingular by Sense of Spencer
5,441 19 +1
11 ▲9
Colin KingThe Last Layer by Colin King
11,137 51 +4
12 ▲40 43,967 60
13 new 12,458 52 +1
14 new 292,703 56 +23
15 0 643 3 +3
16 new
Club Coverjunkieclub coverjunkie
9,318 51 +4
17 new
Jessica HelfandDesign Observer
3,570 ?
18 ▲62
No.17 HouseWhite Rose House
369 0
19 new
Rose FlorenceThe Rose Period
78,530 73 +10
20 new
Chloe LegrasA Breath of French Air
4,856 27 +3
21 ▲48 1,023 3 +2
22 ▼3
Mindy GayerFeels Like Home by Mindy Gayer
1,080 3
23 new
Ilaria FatoneLa Maison Épurée
1,668 ?
24 ▲33
naomiMaterial Studies
3,291 8 +2
25 ▼15
W Design CollectiveW.D.C. Journal
17,994 52 +2
26 ▼20
Ryan SaghianRyan By Design
1,281 1 +1
27 new
snacked.ai@snackedai
889 ?
28 new
Swike@swike
872 4
29 new
Panayiota SoutisThe Goal is to Eat
3,589 30 +3
30 ▲51
Alex AdamsonDetail-Oriented
557 3
31 ▲55
Angela MondlochThe Avenue Edit
10,084 50 +3
32 ▼14
Virginia ChamleeWhat's Left
30,093 54 +5
33 ▲54
Daniela BolzmannDesign Proof - Creative Strategy for Amazon eCommerce Brands
10,350 11 +1
34 new
Mikayla KimSomewhere Between Thoughts
875 ?
35 new
Berenice Howard-SmithThe Design Debrief
0 ?
36 new
rhythms of heart & home@katherinebmelvin
267 ?
37 new
Eric O’GreyShop Dog Wood Works
2,030 5
38 new
Jo AitkenSPACES where FAMILIES THRIVE
4 ?
39 new
Lauren LiStyle Studies
3,298 7
40 ▼31
Rather Particular@lelovelylife
968 2 +2
41 ▲33
CityBuilderCITYBUILDER
4,172 28 +3
42 ▼29
Per My Last Find@permylastfind
2,419 14 +4
43 ▲16
Casa Walish@daniellewalish
3 0
44 ▼23
Beth MathewsBeth Mathews Design
10,961 50 +2
45 new
AliseMadeStudioIn The Round
416 ?
46 new
AlyaObject Labels
14,196 ?
47 ▲14
Annabelle MoehlmannLand of Belle
17,795 12 +2
48 new
Alison Victoria@alisonvictoria
1,484 ?
49 new
Christopher SchwarzThe American Peasant
40,695 55 +5
50 ▲21
Richard BairdLogo Histories
56,691 53 +2
51 new
Martina CasonatoThe Venetian Pantry
5,294 ?
52 new
Stacey BewkesQuintessence
534 ?
53 ▼45 1,697 9
54 new
Sarah Hegge, PhDBreakfast Cake
10 ?
55 ▼4
Olive CookeFile for Later
12,929 51 +4
56 new
FASFFriends of Architecture Santa Fe
1,209 ?
57 new
Colby Vexler@looselylooking
132 ?
58 ▼41
Village in the Making@villageinthemaking
9 0
59 new
Domino MagazineHome Front
56,047 59 +3
60 new
Brigette MullerHummusbird
962 ?
61 new
Louis EltonNation of Artisans
1,706 ?
62 new
Behind the Masterpiece@behindthemasterpiece
42,211 52 +24
63 new 4,342 ?
64 new 23 ?
65 new
Paula CademartoriTHE UNIVERSE OF PAULA
952 ?
66 new 6,650 20
67 new
Nathaniel RoyA Book Designer's Notebook
8,150 ?
68 new
Mattie TiegreenFollow the Feeling
472 ?
69 new
Marina KrutchinskyUX Mentor Diaries
10,366 51
70 ▼67
Eleanor Cording-BoothA Considered Space
29,573 61 +2
71 new
Deem Journal@deemjournal
11,440 ?
72 new
Mackenzie AdamsA Collected Life
1,640 1
73 ▼39 5,912 20 +6
74 new 611 ?
75 new
Grant HawkesWoodshavings & Wool
213 ?
76 new
Writing on the Walls@juliafriedberg
1,552 ?
77 ▼14
Mike Hathorne@greathousingreversal
738 1 +1
78 new
Emily MauldinApple of My Eye | Emily Mauldin Design
1,231 ?
79 new
Michelle HickeyInspiration Everywhere with Michelle Hickey
13,643 ?
80 new 13 ?
81 new 517 0
82 ▼5
Karin NovozamskyA PASSION THING
229 2 +1
83 ▼54 596 4 +1
84 new
Into Design SystemsInto Design Systems + AI
12,521 50 +3
85 new
Alicia PedersonCourtyard Urbanist
3,195 17 +2
86 new
Leigh WeingusThe Aesthetic Edit
3,175 ?
87 ▼71
Mr. ThreadMr. Thread—The Weekly Journal on the Business of Design
810 2
88 ▼77
The Grumpy Decorator@thegrumpydecorator
890 4 +3
89 ▼53 600 2
90 new
Xinran MaDesign with AI
49,320 53 +9
91 new
Elle HervinElle the Home Bird
8,905 26 +4
92 new
Stephanie Sabbe@stephaniesabbe
2,686 14
93 new
April Yvonne InteriorsThe Design Brief
0 ?
94 new
KYLE MERTENSMEYER@kylemertensmeyer
9 ?
95 new
Mathias JakobsenThink Clearly Newsletter
11,386 ?
96 new
NatashaNatasha's Painted Stories
6,410 ?
97 new
Matt ChoiStreet Stack
3,092 ?
98 new
Pastiche StudiosPastiche Studios Substack
460 ?
99 new
Aaron LubeckBetter Cities Film Festival - South
994 ?
100 new
proyecto telartelar al sur
8 ?

The top 20 on every read

Rank on each read of the Rising board. Darker is higher. A gap means the writer was outside the top 100 on that read.

Design Rising, rank on each read. Each cell is the leaderboard rank; empty means not in the top 100.
WriterOct 3107:00Oct 3113:00Oct 3119:47Nov 621:50Move
Lacy Phillips11110
Kristin Ellen Hockman13442▲11
Anna Liesemeyer6130303▲58
Chelsea22224▲18
Danielle Moss5new
Talia4556▼2
Megan Fitzpatrick3256567▲25
Zoë Feldman1475758▲6
Corinne Back499▲40
Melissa Forbes12353510▲2
Colin King202011▲9
Christene Barberich525212▲40
Leonora Epstein13new
The Curiosity Department1014▼4
Kate Rheinstein Brodsky55151515▲40
Club Coverjunkie16new
Jessica Helfand17new
No.17 House53808018▲35
Rose Florence19190
Chloe Legras20new

History starts on Oct 31, 2026. Each day adds a column.

Who recommends Design writers

Publications with the most live recommendations pointing at writers whose main category is Design. If you write in this category, these are the readers' lists worth being on.

The Intellectual Investor36 writers
Amanda Hesser10 writers
The World of Mellanvia8 writers
Rose Florence7 writers
Jill Singer7 writers
Colin King6 writers
On the quiet beauty of a well lived home 6 writers

Other categories