Business on Substack
The top 100 Business writers on Substack's Bestsellers and Rising boards, with moves between my reads, follower counts, who's gaining recommendations and who recommends them. Boards read once a day.
Board read · moves compare with the read at Oct 31 19:47 UTC
- Writers on the two boards
- 170
- Median followers, Rising
- 7,212
- Smallest on the board
- 1
- Eleanor Beaton, #55
- New recommendations, 30 days
- 906
- to writers whose main category this is
Rising in Business: new recommendations
Writers in this category who picked up the most new recommenders in the last 30 days. A new recommendation puts a writer in front of another publication's readers.
Lenny Rachitsky
1.4M followers · #1 Business Bestsellers
Tom Orbach
160k followers · #16 Business Bestsellers
✍️ Make Writing Your Job
79k followers · #22 Business Bestsellers
Ethan Mollick
603k followers · #19 Business Bestsellers
AI In Finance
154k followers · #75 Business Bestsellers
Content Writing Jobs
45k followers · #51 Business Rising
@lizleatrice
17k followers · #85 Business BestsellersNew recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live. Outlined weeks are incomplete: Substack lists only a publication's 50 newest recommenders, so for busy writers older weeks can't be counted, and a 30-day count marked + is a floor.
Rising
Substack ranks Rising by recent growth in paid subscribers. Followers are my daily reading.
Climbed most since Oct 31: The Society of Shopkeepers new at #2, hannah bay new at #6, María - The Spaniel Studio new at #7, The Soft CEO Club new at #12, ✍️ Make Writing Your Job new at #16.
| # | Move | Writer | Followers | Recommended by | Watch |
|---|---|---|---|---|---|
| 1 | ▲2 |  Prof G Media@profgmedia |
433,209 | 57 +12 | |
| 2 | new |  The Society of Shopkeepers@thesocietyofshopkeepers |
10,729 | 1 +1 | |
| 3 | ▲1 |  Steve Eisman@realeismanplaybook |
34,197 | 51 +12 | |
| 4 | ▲6 |  Joe Lazer (FKA Lazauskas)The Storytelling Edge |
33,274 | 51 +1 | |
| 5 | ▲6 |  Land GloballyLandGlobally |
3,917 | 7 +3 | |
| 6 | new |  hannah baymidnight crumbs |
54,241 | 50 +13 | |
| 7 | ▲53 |  María - The Spaniel StudioBehind the Suite |
1,979 | 1 +1 | |
| 8 | new |  Tom OrbachMarketing Ideas |
159,973 | 57 +50 | |
| 9 | ▲21 |  Rupak GhoseRupak's Substack |
17,125 | 50 +4 | |
| 10 | ▲27 |  Justin WolfersPlatypus Economics |
135,088 | 60 +4 | |
| 11 | ▲4 |  Brand ConfessionsRachael Johanson |
1,280 | 6 +1 | |
| 12 | new |  The Soft CEO Club@thesoftceoclub |
18,239 | ? | |
| 13 | ▼4 |  mediamatchmakerMedia Matchmaker by Suanny |
9,167 | 22 +2 | |
| 14 | ▲10 |  Jade | The Creator ProjectThe Creator Project by Jade Beason |
30,690 | 49 +14 | |
| 15 | ▼9 |  Anna MackenzieAnna Mack's Stack |
27,163 | 53 +8 | |
| 16 | new |  ✍️ Make Writing Your Job@makewritingyourjob |
79,159 | 51 50+ | |
| 17 | ▲18 |  Steve HuynhA Life Engineered |
87,373 | 55 +3 | |
| 18 | new |  Krista RipmaSaid The Gemini |
15,181 | ? | |
| 19 | new |  The Bear Cave@hunterbrookmedia |
2,464 | ? | |
| 20 | 0 |  morgan | starting clubthe starting club |
2,165 | 9 +4 | |
| 21 | new |  Hannah | Digital PriestessDiary of a Pinterest Girl |
3,894 | ? | |
| 22 | new |  @lizleatrice@lizleatrice |
16,882 | 50 +24 | |
| 23 | new |  Andrea ValeriaGo Remote |
25,131 | 34 +3 | |
| 24 | new |  AQVC RaiseThe Raise Journal |
22,119 | 22 +1 | |
| 25 | new |  Ross Clennett@rossclennett |
2,175 | ? | |
| 26 | new |  The Retirement PortfolioThe Retirement Portfolio |
3,394 | 3 | |
| 27 | ▼13 |  Aziz AlangariOffbeat |
3,738 | 12 +1 | |
| 28 | ▼27 |  Tokimaru Tanaka@tokimarutanaka |
2,350 | 29 +3 | |
| 29 | new |  AI CFO Office@aicfooffice |
57,229 | 52 +7 | |
| 30 | ▼9 |  Anjeanette Carter@anjeanettec |
11,819 | 57 +11 | |
| 31 | ▼13 |  8fundraising by Nico & Ignacio@8fundraising |
6,097 | 34 +4 | |
| 32 | ▼20 |  Guillermo FlorProduct Market Fit |
136,959 | 60 +9 | |
| 33 | ▼10 |  SaturnSaturn's Substack |
284 | 0 | |
| 34 | new |  Virgil BrewsterThe Launch Room |
1,266 | ? | |
| 35 | new |  Lois MacThe Smoking Area |
5,217 | ? | |
| 36 | new |  Ilya StrebulaevStanford GSB Professor on Startups & Investors |
12,516 | 51 +7 | |
| 37 | ▲7 |  Melvin🔘 Capital of One |
5,146 | 32 +10 | |
| 38 | new |  Profit Mastery@profitmastery |
16,464 | ? | |
| 39 | new |  Rachel KartenLink in Bio |
178,522 | 86 +9 | |
| 40 | new |  The Big Short@thebigshort |
19,870 | ? | |
| 41 | new |  Liam AustinSubstack Success Summit |
603 | ? | |
| 42 | new |  Beachman🏖️☀️Beachman AI Investing Whispers |
4,085 | ? | |
| 43 | new |  Tracy FriedlanderThe Second Act Strategist |
5,322 | ? | |
| 44 | new |  From Broke To Better@frombroketobetter |
2,744 | 26 +6 | |
| 45 | new |  ANUWHAT'S ANU |
9,289 | ? | |
| 46 | ▼24 |  LauraVanderhacks |
9,504 | 51 +1 | |
| 47 | new |  The Common Thread@meridianmonogram |
571 | ? | |
| 48 | new |  Disciplined MindsMindfulness Diary |
172,483 | ? | |
| 49 | new |  Talent Intelligence CollectiveTalent Intelligence Collective Digest |
5,795 | ? | |
| 50 | new |  Erin DurantDurant’s Rants |
2,069 | 18 | |
| 51 | ▼24 |  Content Writing Jobs@contentjobs |
44,828 | 50 +38 | |
| 52 | new |  ElizaSincerely, Eliza |
814 | ? | |
| 53 | new |  Layla ShaikleyThings you'll learn the hard way (but wish you didn't) |
148,334 | ? | |
| 54 | new |  Walt Bismarck (he/him)The Walt Right |
5,181 | ? | |
| 55 | new |  Eleanor BeatonWoman Owned |
1 | ? | |
| 56 | new |  David BlackmonCampaign Update by David Blackmon |
11,378 | 50 +2 | |
| 57 | new |  Nicoleen el medio pasó el mar |
45,436 | ? | |
| 58 | ▼41 |  David LatOriginal Jurisdiction |
56,848 | 58 +1 | |
| 59 | new |  Gabrielle JudgeMs. Anti Work |
18,411 | ? | |
| 60 | new |  Tanya Hayre GillogleyOn Background |
6,287 | 47 +3 | |
| 61 | new |  Freelance Writing Opps@freelancewritingopps |
17,148 | 53 +12 | |
| 62 | new |  Sake Industry News@sakeindustrynews |
5,924 | ? | |
| 63 | ▼12 |  Tetsuro MiyatakeSlow Times by Tetsuro Miyatake |
6,552 | 38 +1 | |
| 64 | new |  Gina FioreThe Advantage Play with Gina Fiore |
1,666 | 7 | |
| 65 | ▲9 |  Nicole WilliamsPM Researcher |
9,741 | 44 +4 | |
| 66 | new |  Ian Dominguez@deltaemerald |
53 | ? | |
| 67 | new |  Samantha the Style EditorPower Dress |
954 | ? | |
| 68 | new |  Rory WoodbridgeThe Product Marketer |
12,751 | ? | |
| 69 | new |  Africa Private Equity News@africaprivateequitynews |
12,586 | ? | |
| 70 | new |  Stephan BaierBusiness ohne Bullshit |
645 | ? | |
| 71 | new |  Melanie BensonGrowth Fuel |
995 | 22 +7 | |
| 72 | new |  Michael CristAI Chops |
10,798 | ? | |
| 73 | new |  Doug D'AnnaThe $1 Million Copywriting Formula |
1,892 | ? | |
| 74 | new |  Elizabeth Kalfsbeek Charter@ekcharter |
1,298 | 0 | |
| 75 | ▼5 |  Dr. Eva de MolDeal with it by Dr. Eva de Mol |
548 | 3 +2 | |
| 76 | new |  Marcel Schwantes@marcelschwantes |
3,074 | ? | |
| 77 | ▼34 |  Robert GlazerFriday Forward |
126,029 | 52 +8 | |
| 78 | new |  Josh Youngblood, EA, USTCPJosh & Taxes |
1,775 | ? | |
| 79 | ▼24 |  Drew FallonMaking Cents |
731 | 27 +4 | |
| 80 | new |  Wolf Of OakvilleWolf's Substack |
5,431 | 44 +1 | |
| 81 | ▲17 |  Jack MyersThe Myers Report |
19,703 | 50 +1 | |
| 82 | new |  Valentin TombracheviciSwissCareer |
7,990 | ? | |
| 83 | ▼1 |  Office HoursOffice Hours with Heather Drudge & Kirsti McNabney 💙 |
1 | 0 | |
| 84 | ▼21 |  Alex MasonWeekly Brand Strategist |
11,416 | 25 +1 | |
| 85 | new |  How we made it in Africa@howwemadeitinafrica |
31,995 | ? | |
| 86 | new |  Dr. Taylor FrancoisSolo Millions |
36,712 | ? | |
| 87 | new |  Mailis - Hustle AtheistThe Hustle Atheist |
1,649 | ? | |
| 88 | new |  Well Made by Sophie Axelson@sophieaxelson |
4,003 | ? | |
| 89 | new |  BowTiedSalesGuy@bowtiedsalesguy |
9,572 | ? | |
| 90 | new |  María FornetPunto de Inflexión |
7,212 | ? | |
| 91 | new |  The Work From Home HubThe Work From Home Hub's Substack |
6,234 | ? | |
| 92 | new |  Devon CanupLowkey Rich |
100,379 | 21 +11 | |
| 93 | new |  Richard MillingtonRichard Millington - Indispensable Consulting |
17,027 | ? | |
| 94 | new |  Pavel Prata@pavelprata |
4,765 | ? | |
| 95 | ▼39 |  Jonathan TristanYour Finance Brother |
19,698 | 24 +9 | |
| 96 | new |  📸 Tommy CollierDesigned, Aligned & Primed™ |
1,070 | ? | |
| 97 | new |  Zach AltmyerThe BOLO Insider |
1,520 | 3 | |
| 98 | new |  Tom ScottVerified Insider |
4,571 | ? | |
| 99 | new |  Staci Rene | The Identity EditThe Identity Edit |
476 | ? | |
| 100 | new |  Janette BarnardPrime Future |
3,765 | ? |
The top 20 on every read
Rank on each read of the Rising board. Darker is higher. A gap means the writer was outside the top 100 on that read.
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| Prof G Media | 2 | 3 | 3 | 1 | ▲1 |
| The Society of Shopkeepers | 2 | new | |||
| Steve Eisman | 4 | 4 | 4 | 3 | ▲1 |
| Joe Lazer (FKA Lazauskas) | 12 | 10 | 10 | 4 | ▲8 |
| Land Globally | 11 | 11 | 11 | 5 | ▲6 |
| hannah bay | 6 | new | |||
| María - The Spaniel Studio | 60 | 60 | 7 | ▲53 | |
| Tom Orbach | 59 | 8 | ▲51 | ||
| Rupak Ghose | 35 | 30 | 30 | 9 | ▲26 |
| Justin Wolfers | 14 | 37 | 37 | 10 | ▲4 |
| Brand Confessions | 23 | 15 | 15 | 11 | ▲12 |
| The Soft CEO Club | 12 | new | |||
| mediamatchmaker | 24 | 9 | 9 | 13 | ▲11 |
| Jade | The Creator Project | 43 | 24 | 24 | 14 | ▲29 |
| Anna Mackenzie | 3 | 6 | 6 | 15 | ▼12 |
| ✍️ Make Writing Your Job | 16 | new | |||
| Steve Huynh | 30 | 35 | 35 | 17 | ▲13 |
| Krista Ripma | 18 | new | |||
| The Bear Cave | 19 | new | |||
| morgan | starting club | 50 | 20 | 20 | 20 | ▲30 |
History starts on Oct 31, 2026. Each day adds a column.
Who recommends Business writers
Publications with the most live recommendations pointing at writers whose main category is Business. If you write in this category, these are the readers' lists worth being on.