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Behind the Brand by Defiant

@willposkett · Behind The Brand by Defiant · Substack profile · Business

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Behind the Brand by Defiant has 13,297 followers on Substack as of Oct 31, 2026. 51 publications recommend them, 3 of them new in the last 30 days, and they recommend 12.

Followers read

Last read Oct 31, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.

Followers
13,297
read Oct 31
Last 7 days
first number on Nov 7
Last 30 days
first number on Nov 30
Subscribers
11K+
rounded by Substack
Paid subscribers
none shown
Recommended by
51
+3 in 30 days
Recommends
12
Bestsellers rank
not on a board

Followers by day

Tracking since Oct 31, 2026. This is the first reading. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.

13,00013,20013,40013,600 Oct 31Nov 2Nov 4Nov 6Nov 8Nov 10Nov 12 One reading a day from here 13,297
13,00013,20013,40013,600 Oct 31Nov 4Nov 8 One reading a day from here 13,297
One reading a day, the last of the day. Marked: leaderboard steps (into the top 25, top 10, or #1). Followers are people who follow Behind the Brand by Defiant on Substack; they aren't email subscribers.
Show as a table
Daily readings
DateFollowersChangeSubscribersPaid band
Oct 31, 202613,29711K+

Leaderboard positions

Not on a category leaderboard right now

Substack's boards list the top 100 per category, by paid subscribers (Bestsellers) and by recent paid growth (Rising). I read all 66 of them once a day, so a new entry shows up within a day.

Recommendations

51 publications recommend Behind the Brand by Defiant; 3 started in the last 30 days. Behind the Brand by Defiant recommends 12, and 2 of those recommend back. Lists read Oct 31.

Recommend Behind the Brand by D… Behind the Brand by D… recommends Daniela Bolzmann10k followersAngela Mondloch10k followers · mutualClaudia's Substacknot trackedADKadvertisingnot trackedYana BARBIERnot trackedAurélie Bakery's Substacknot trackedFelicia's Substacknot trackedBig Mapsnot trackedThe Ferdousi's Creative Spacenot tracked Carole Cadwalladr197k followersRachel Karten179k followersChris Tottman82k followersSam's Social Media Club43k followersAngela Mondloch10k followers · mutualThe Power of Quitting by Naom…not trackedSocial Studiesnot trackedGTM Vaultnot trackedStories By Daltonnot tracked · mutual Behind the Brand by Defia… 13k followers
Recommend them They recommend Daniela Bolzmann10k followersAngela Mondloch10k followers · mutualClaudia's Subst…not trackedADKadvertisingnot trackedYana BARBIERnot trackedAurélie Bakery'…not tracked Carole Cadwalla…197k followersRachel Karten179k followersChris Tottman82k followersSam's Social Me…43k followersAngela Mondloch10k followers · mutualThe Power of Qu…not tracked Behind the Br… 13k followers
The 9 largest publications on each side, by followers. Bigger dot, more followers. Orange: started in the last 30 days. Gray dots: publications I don't track, so no follower count.

When the recommendations started

5Nov 254Dec3Jan 26Feb2Mar7Apr4May5Jun5Jul4Aug7Sep5OctNov
Live recommendations by the month each began, using Substack's own start date. Removed ones aren't listed by Substack, so they don't appear. Substack shows only the 50 newest recommenders, so before Nov 2025 (outlined) I see only those from the 6,392 publications whose full lists I read.
Show as a table
Recommendations started per month
MonthStarted
2025-115
2025-124
2026-013
2026-032
2026-047
2026-054
2026-065
2026-075
2026-084
2026-097
2026-105

Recommended by

  • Daniela Bolzmann10k followers · started Jun 1, 2026
  • Angela Mondloch10k followers · started May 20, 2026 · mutual
  • Claudia's Substackstarted Oct 31, 2026new
  • ADKadvertisingstarted Oct 19, 2026new
  • Yana BARBIERstarted Oct 17, 2026new
  • Aurélie Bakery's Substackstarted Oct 3, 2026
  • Felicia's Substackstarted Oct 2, 2026
  • Big Mapsstarted Sep 18, 2026
  • The Ferdousi's Creative Spacestarted Sep 16, 2026
  • Ecomm Hero Leaguestarted Sep 13, 2026
  • Jesse's Substackstarted Sep 11, 2026
  • How To Brand started Sep 11, 2026
  • A Consequential Q™started Sep 5, 2026
  • Add to Bagstarted Sep 3, 2026
  • On the One Livestarted Aug 17, 2026
  • Building VLVT | Founder diariesstarted Aug 16, 2026
  • Joseph Nagystarted Aug 12, 2026
  • Random Acts of Marketingstarted Aug 3, 2026
  • Nine Thread Studiostarted Jul 17, 2026
  • Blane Warrenestarted Jul 15, 2026
  • Grant Thompsonstarted Jul 12, 2026
  • The Growth Manifeststarted Jul 5, 2026
  • Ranjana's Substackstarted Jul 2, 2026
  • Raven's Substackstarted Jun 24, 2026
All 51
  • Inflection Pointstarted Jun 15, 2026
  • Stone Unturned started Jun 8, 2026
  • Hugh's Substackstarted Jun 2, 2026
  • Il Substack di Lorenzastarted May 26, 2026
  • Sive's Substackstarted May 12, 2026
  • LL's Substackstarted May 4, 2026
  • Stories By Daltonstarted Apr 30, 2026 · mutual
  • 成長の現場に戦略を | The Growth Floorstarted Apr 29, 2026
  • Blonde in Brandstarted Apr 24, 2026
  • Switched ONstarted Apr 23, 2026
  • Faye's Substackstarted Apr 22, 2026
  • Humanising Brands by Kate Nightingalestarted Apr 5, 2026
  • Isabelle's Substackstarted Apr 1, 2026
  • Mkadinali wa Lughastarted Mar 23, 2026
  • Daley Growthstarted Mar 18, 2026
  • Cher_Thinking Substackstarted Jan 30, 2026
  • Thee's Substackstarted Jan 27, 2026
  • Lesego's Substackstarted Jan 20, 2026
  • Substack de Rodrigostarted Dec 10, 2025
  • 💻 It's Giving Big Deck Energystarted Dec 6, 2025
  • Minkumstarted Dec 4, 2025
  • zuludazu's Substackstarted Dec 2, 2025
  • Noah's Substackstarted Nov 20, 2025
  • Ordia's Substackstarted Nov 13, 2025
  • Hannah's Substackstarted Nov 13, 2025
  • Tarek's Substackstarted Nov 13, 2025
  • Richard's Substackstarted Nov 13, 2025

Recommends

  • Carole Cadwalladr197k followers · started Feb 2025
  • Rachel Karten179k followers · started Apr 25, 2026
  • Chris Tottman82k followers · started Mar 18, 2026
  • Sam's Social Media Club43k followers · started Apr 22, 2026
  • Angela Mondloch10k followers · started May 21, 2026 · mutual
  • The Power of Quitting by Naomi Walklandstarted Oct 14, 2026new
  • Social Studiesstarted Sep 4, 2026
  • GTM Vaultstarted Sep 4, 2026
  • Stories By Daltonstarted Apr 30, 2026 · mutual
  • Permission to Be by Mariana Atenciostarted Apr 16, 2026
  • The VC Cornerstarted Mar 18, 2026
  • C-Suite Blues started Aug 2025

Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.

Who recommends writers like this one

Publications that recommend at least two other Business writers with 10,000 to 50,000 followers (72 writers in that group), but not Behind the Brand by Defiant.

  • Chris Tottman@christottman
    recommends 8 of them
  • The VC Corner
    recommends 5 of them
  • khaled’s Substack
    recommends 5 of them
  • Michael Spencer@aisupremacy
    recommends 4 of them
  • Venture Capital Jobs@venturecapitaljobs
    recommends 4 of them
  • Liam Austin@liamaustin
    recommends 4 of them
  • 22nd Century Frontier™
    recommends 4 of them
  • Scenarica
    recommends 4 of them
  • Mohamed elsage
    recommends 4 of them
  • Marc Rubinstein@netinterest
    recommends 3 of them

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