IN GOOD CO

@goodthinking · GOOD THINKING · Substack profile · Business

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IN GOOD CO has 18,077 followers on Substack as of Oct 31, 2026. 51 publications recommend them, 3 of them new in the last 30 days, and they recommend 25.

Followers read

Last read Oct 31, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.

Followers
18,077
read Oct 31
Last 7 days
first number on Nov 7
Last 30 days
first number on Nov 30
Subscribers
17K+
rounded by Substack
Paid subscribers
none shown
Recommended by
51
+3 in 30 days
Recommends
25
Bestsellers rank
not on a board

Followers by day

Tracking since Oct 31, 2026. This is the first reading. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.

17,60017,80018,00018,20018,40018,600 Oct 31Nov 2Nov 4Nov 6Nov 8Nov 10Nov 12 One reading a day from here 18,077
17,60017,80018,00018,20018,40018,600 Oct 31Nov 4Nov 8 One reading a day from here 18,077
One reading a day, the last of the day. Marked: leaderboard steps (into the top 25, top 10, or #1). Followers are people who follow IN GOOD CO on Substack; they aren't email subscribers.
Show as a table
Daily readings
DateFollowersChangeSubscribersPaid band
Oct 31, 202618,07717K+

Leaderboard positions

Not on a category leaderboard right now

Substack's boards list the top 100 per category, by paid subscribers (Bestsellers) and by recent paid growth (Rising). I read all 66 of them once a day, so a new entry shows up within a day.

Recommendations

51 publications recommend IN GOOD CO; 3 started in the last 30 days. IN GOOD CO recommends 25, and 2 of those recommend back. Lists read Oct 31.

Recommend IN GOOD CO IN GOOD CO recommends Tori Simokov17k followers · mutualLiam Austin603 followersJohn Parvunot trackedKundai-Karlnot trackedThe Almost Eranot trackedThe Coffee Dispatchnot trackeddon and onnot trackedThe Human Intelligence Briefnot trackedGenerational Healthnot tracked Lenny Rachitsky1.4M followersEmily Sundberg226k followersJessica DeFino215k followersRachel Karten179k followersCasey Lewis154k followersEric Newcomer146k followerslaura reilly87k followersOchuko Akpovbovbo61k followersSnaxshot42k followers IN GOOD CO 18k followers
Recommend them They recommend Tori Simokov17k followers · mutualLiam Austin603 followersJohn Parvunot trackedKundai-Karlnot trackedThe Almost Eranot trackedThe Coffee Disp…not tracked Lenny Rachitsky1.4M followersEmily Sundberg226k followersJessica DeFino215k followersRachel Karten179k followersCasey Lewis154k followersEric Newcomer146k followers IN GOOD CO 18k followers
The 9 largest publications on each side, by followers. Bigger dot, more followers. Orange: started in the last 30 days. Gray dots: publications I don't track, so no follower count.

When the recommendations started

5May 25454Aug125Nov242Feb21May522Aug23Nov
Live recommendations by the month each began, using Substack's own start date. Removed ones aren't listed by Substack, so they don't appear. Substack shows only the 50 newest recommenders, so before May 2025 (outlined) I see only those from the 6,392 publications whose full lists I read.
Show as a table
Recommendations started per month
MonthStarted
2025-055
2025-064
2025-075
2025-084
2025-091
2025-102
2025-115
2025-122
2026-014
2026-022
2026-042
2026-051
2026-065
2026-072
2026-082
2026-092
2026-103

Recommended by

  • Tori Simokov17k followers · started Jul 2025 · mutual
  • Liam Austin603 followers · started Oct 15, 2026new
  • John Parvustarted Oct 21, 2026new
  • Kundai-Karlstarted Oct 21, 2026new
  • The Almost Erastarted Sep 15, 2026
  • The Coffee Dispatchstarted Sep 12, 2026
  • don and onstarted Aug 20, 2026
  • The Human Intelligence Briefstarted Aug 17, 2026
  • Generational Healthstarted Jul 26, 2026
  • Nicole Pavelka's Substackstarted Jul 17, 2026
  • The Musqrat Cottage: Life at The Cottage with Carlos & Tanyastarted Jun 27, 2026
  • Abiyi's Substackstarted Jun 24, 2026
  • #SEEN by Sked Socialstarted Jun 18, 2026
  • The Brand Roomstarted Jun 17, 2026
  • Asma's Substackstarted Jun 6, 2026
  • Don't Pick my Brainstarted May 30, 2026
  • Cultishstarted Apr 19, 2026
  • All Earsstarted Apr 15, 2026
  • Just Workstarted Feb 17, 2026
  • Patrice's Substackstarted Feb 4, 2026
  • In Fine Printstarted Jan 9, 2026 · mutual
  • Jessica's Substackstarted Jan 7, 2026
  • Rob's Substackstarted Jan 7, 2026
  • Charm School Creativestarted Jan 4, 2026
All 51
  • Marketing Dinosaurstarted Dec 16, 2025
  • Antony's Substackstarted Dec 9, 2025
  • Shannon's Substackstarted Nov 20, 2025
  • JB's Substackstarted Nov 20, 2025
  • Retail in Real Timestarted Nov 13, 2025
  • Maggie's Substackstarted Nov 2025
  • Zack's Substackstarted Nov 2025
  • Standing Reservationstarted Oct 2025
  • Ibrahim's Substackstarted Oct 2025
  • GoodPoints’s Substackstarted Sep 2025
  • Marjorie’s Substackstarted Aug 2025
  • Diana’s Substackstarted Aug 2025
  • MINeDSHAREstarted Aug 2025
  • ASMITH Substackstarted Aug 2025
  • Kandice’s Substackstarted Jul 2025
  • Too Short; Didn't Readstarted Jul 2025
  • Stephen’s Substackstarted Jul 2025
  • My’s Substackstarted Jul 2025
  • Mark’s Substackstarted Jun 2025
  • Aaron’s Substackstarted Jun 2025
  • Fitsplainerstarted Jun 2025
  • How to Grow Your Freelance Businessstarted Jun 2025
  • Elena’s Substackstarted May 2025
  • The Story Founderstarted May 2025
  • Joe’s Substackstarted May 2025
  • Per Diem Projectstarted May 2025
  • Sree’s Substackstarted May 2025

Recommends

  • Lenny Rachitsky1.4M followers · started Feb 2023
  • Emily Sundberg226k followers · started Aug 2023
  • Jessica DeFino215k followers · started May 2024
  • Rachel Karten179k followers · started Aug 2023
  • Casey Lewis154k followers · started Aug 2023
  • Eric Newcomer146k followers · started May 2024
  • laura reilly87k followers · started May 2024
  • Ochuko Akpovbovbo61k followers · started Jun 2024
  • Snaxshot42k followers · started May 2024
  • Jasmine Bina31k followers · started Jun 2025
  • Tori Simokov17k followers · started Jul 2025 · mutual
  • In Fine Printstarted Jul 23, 2026 · mutual
  • The Pollinatrstarted Nov 24, 2025
  • Office of the Surfacestarted Jun 2025
  • TAPPED INstarted Jun 2025
  • Plant Basedstarted May 2025
  • Brand Babystarted May 2025
  • ZINEstarted Feb 2025
  • The CQstarted May 2024
  • Snobette Newsstarted May 2024
  • SatPost by Trung Phanstarted May 2024
  • In Bed With Socialstarted Jan 2024
  • Leaders Are Builtstarted Aug 2023
  • STRAT_SCRAPSstarted Aug 2023
All 25
  • Digital Nativestarted Aug 2023

Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.

Who recommends writers like this one

Publications that recommend at least two other Business writers with 10,000 to 50,000 followers (72 writers in that group), but not IN GOOD CO.

  • Chris Tottman@christottman
    recommends 8 of them
  • The VC Corner
    recommends 5 of them
  • khaled’s Substack
    recommends 5 of them
  • Michael Spencer@aisupremacy
    recommends 4 of them
  • Venture Capital Jobs@venturecapitaljobs
    recommends 4 of them
  • 22nd Century Frontier™
    recommends 4 of them
  • Scenarica
    recommends 4 of them
  • Mohamed elsage
    recommends 4 of them
  • Marc Rubinstein@netinterest
    recommends 3 of them
  • Guillermo Flor@guillermoflor
    recommends 3 of them

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IN GOOD CO follower badge
<a href="https://stackblade.app/w/goodthinking"><img src="https://stackblade.app/badge/goodthinking.svg" alt="IN GOOD CO on Substack: follower count" height="28"></a>

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Card for a website

A small live card with followers and recommendations. Iframe, 360 by 190.

<iframe src="https://stackblade.app/embed/w/goodthinking" width="360" height="190" style="border:0" title="IN GOOD CO on Stackblade" loading="lazy"></iframe>

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