Rising on Substack this week: Fashion & Beauty

Two signals nobody else shows: the writers picking up new recommendations from other publications, and the ones climbing the leaderboards between my reads. Follower growth joins them on Nov 7, once there's a week of daily readings.

Category Any size Under 10k followers 10k to 100k 100k or more Recommendations read 6 days ago

Most new recommenders, last 30 days

Publications that started recommending each writer in the last 30 days, by Substack's own start date, with 12 weeks of context. Big writers collect recommenders fastest; pick a size to see who's rising among writers like you.

Style Walkthrough

39k followers · #31 Fashion & Beauty Bestsellers

+14 in 30 days · +1 in 7 days 33 in all

33 new recommendations over 12 weeks.

Gabriella Karefa-Johnson

25k followers · #70 Fashion & Beauty Bestsellers

+13 in 30 days 58 in all

17 new recommendations over 12 weeks.

Elie

18k followers

+13 in 30 days 51 in all

29 new recommendations over 12 weeks.

Joanna Goddard

267k followers · #1 Fashion & Beauty Bestsellers

+11 in 30 days · +1 in 7 days 95 in all

29 new recommendations over 12 weeks.

Allison Bornstein

76k followers · #8 Fashion & Beauty Bestsellers

+11 in 30 days 70 in all

26 new recommendations over 12 weeks.

Morgan Stewart McGraw

35k followers · #13 Fashion & Beauty Bestsellers

+11 in 30 days 53 in all

23 new recommendations over 12 weeks.

brenda

25k followers · #15 Fashion & Beauty Rising

+11 in 30 days 51 in all

24 new recommendations over 12 weeks.

The Couture

12k followers

+11 in 30 days 21 in all

16 new recommendations over 12 weeks.

Leandra Medine Cohen

233k followers · #7 Fashion & Beauty Bestsellers

+10 in 30 days 88 in all

23 new recommendations over 12 weeks.

Anna Newton

152k followers · #6 Fashion & Beauty Bestsellers

+10 in 30 days 74 in all

23 new recommendations over 12 weeks.

Plum Sykes

35k followers · #38 Fashion & Beauty Bestsellers

+10 in 30 days 65 in all

21 new recommendations over 12 weeks.

Becky Malinsky

142k followers · #4 Fashion & Beauty Bestsellers

+9 in 30 days · +1 in 7 days 72 in all

23 new recommendations over 12 weeks.

New recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live.