Rising on Substack this week: Design

Two signals nobody else shows: the writers picking up new recommendations from other publications, and the ones climbing the leaderboards between my reads. Follower growth joins them on Nov 7, once there's a week of daily readings.

Category Any size Under 10k followers 10k to 100k 100k or more Recommendations read 6 days ago

Most new recommenders, last 30 days

Publications that started recommending each writer in the last 30 days, by Substack's own start date, with 12 weeks of context. Big writers collect recommenders fastest; pick a size to see who's rising among writers like you.

The Curiosity Department

293k followers · #12 Design Bestsellers

+22 in 30 days 56 in all

51 new recommendations over 12 weeks.

Behind the Masterpiece

42k followers · #45 Design Bestsellers

+21 in 30 days · +2 in 7 days 52 in all

37 new recommendations over 12 weeks.

Felix Haas

57k followers · #81 Design Bestsellers

+18 in 30 days 53 in all

41 new recommendations over 12 weeks.

Jenna O'Brien

54k followers · #20 Design Bestsellers

+11 in 30 days · +2 in 7 days 56 in all

21 new recommendations over 12 weeks.

Designer

20k followers

+11 in 30 days 32 in all

25 new recommendations over 12 weeks.

Rose Florence

79k followers · #37 Design Bestsellers

+10 in 30 days 73 in all

21 new recommendations over 12 weeks.

Kelly Wearstler

71k followers · #1 Design Bestsellers

+10 in 30 days 64 in all

20 new recommendations over 12 weeks.

Amanda Hesser

617k followers · #4 Design Bestsellers

+9 in 30 days 76 in all

17 new recommendations over 12 weeks.

Xinran Ma

49k followers · #55 Design Bestsellers

+9 in 30 days 53 in all

18 new recommendations over 12 weeks.

Lacy Phillips

33k followers · #2 Design Bestsellers

+7 in 30 days 59 in all

19 new recommendations over 12 weeks.

Angie Schmitt🚶‍♀️

4.6k followers

+7 in 30 days 47 in all

10 new recommendations over 12 weeks.

Maria Izvestkina

5.9k followers · #73 Design Rising

+6 in 30 days · +1 in 7 days 20 in all

13 new recommendations over 12 weeks.

New recommenders per week, last 12 weeks; the orange bar is this week to date. Same scale in every panel. Dated by Substack; only recommendations still live. Outlined weeks are incomplete: Substack lists only a publication's 50 newest recommenders, so for busy writers older weeks can't be counted, and a 30-day count marked + is a floor.