The Pretty Paper
@theprettypaper · The Pretty Paper by Caitlin Wilson · Substack profile · Design
The Pretty Paper has 58,393 followers on Substack as of Oct 31, 2026. On the latest board read, Nov 6, 2026, they were #69 on Substack's Design Bestsellers board. 50 publications recommend them, and they recommend 3.
Last read Oct 31, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.
- Followers
- 58,393
- read Oct 31
- Last 7 days
- first number on Nov 7
- Last 30 days
- first number on Nov 30
- Subscribers
- 58K+
- rounded by Substack
- Paid subscribers
- 100+
- bestseller badge 100+
- Recommended by
- 50
- none new in 30 days
- Recommends
- 3
- Bestsellers rank
- #69
- Design
Followers by day
Tracking since Oct 31, 2026. This is the first reading. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.
Show as a table
| Date | Followers | Change | Subscribers | Paid band |
|---|---|---|---|---|
| Oct 31, 2026 | 58,393 | 58K+ |
Leaderboard positions
| Board | Rank now | Best on record | Reads on it |
|---|---|---|---|
| Design Bestsellers | #69 | #69 | 4 of 4 |
Rank on each read
| Writer | Oct 3107:00 | Oct 3113:00 | Oct 3119:47 | Nov 621:50 | Move |
|---|---|---|---|---|---|
| Design Bestsellers | 69 | 70 | 70 | 69 | 0 |
I read every board once a day.
Recommendations
50 publications recommend The Pretty Paper. The Pretty Paper recommends 3. Lists read Oct 31.
When the recommendations started
Show as a table
| Month | Started |
|---|---|
| 2025-05 | 1 |
| 2025-06 | 2 |
| 2025-07 | 3 |
| 2025-08 | 4 |
| 2025-09 | 4 |
| 2025-10 | 3 |
| 2025-11 | 3 |
| 2025-12 | 4 |
| 2026-01 | 5 |
| 2026-02 | 1 |
| 2026-03 | 2 |
| 2026-04 | 1 |
| 2026-05 | 2 |
| 2026-06 | 11 |
| 2026-07 | 1 |
| 2026-08 | 1 |
| 2026-09 | 2 |
Recommended by
- Noor's Spacestarted Sep 14, 2026
- April's Substackstarted Sep 7, 2026
- JMac's Substackstarted Aug 4, 2026
- Lorena's Substackstarted Jul 22, 2026
- Ansley's Substackstarted Jun 26, 2026
- Lakin's Substackstarted Jun 22, 2026
- Leslee's Substackstarted Jun 21, 2026
- Peighton's Substackstarted Jun 17, 2026
- Beyond the Common's Substackstarted Jun 15, 2026
- RVD's Substackstarted Jun 10, 2026
- Ioana's Substackstarted Jun 10, 2026
- Julia's Substackstarted Jun 6, 2026
- Marcelle's Substackstarted Jun 5, 2026
- Melissa's Substackstarted Jun 4, 2026
- Brit's Substackstarted Jun 3, 2026
- Tenley's Substackstarted May 23, 2026
- mmagf's Substackstarted May 13, 2026
- Jenny's Substackstarted Apr 24, 2026
- Shonnie's Substackstarted Mar 19, 2026
- Kathy's Substackstarted Mar 2, 2026
- Gillian's Substackstarted Feb 9, 2026
- Brette's Substackstarted Jan 28, 2026
- Heidi's Substackstarted Jan 27, 2026
- Thoughts's Substackstarted Jan 25, 2026
All 50
- Mary's Substackstarted Jan 6, 2026
- Brooke's Substackstarted Jan 4, 2026
- Heather's Substackstarted Dec 22, 2025
- formaduxvitaealacattolica's Substackstarted Dec 15, 2025
- Priyanka's Substackstarted Dec 10, 2025
- Mary's Substackstarted Dec 8, 2025
- paulette's Substackstarted Nov 22, 2025
- Jan's Substackstarted Nov 2025
- Lyly's Substackstarted Nov 2025
- Megan's Substackstarted Oct 2025
- Emily Hough's Substackstarted Oct 2025
- Amy's Substackstarted Oct 2025
- Amy’s Substackstarted Sep 2025
- Coffee Chats with Devon ☕️started Sep 2025
- Be Well with Sofestarted Sep 2025
- Shannon’s Substackstarted Sep 2025
- Erica’s Substackstarted Aug 2025
- Mary’s Substackstarted Aug 2025
- Melody’s Substackstarted Aug 2025
- Catherine’s Substackstarted Aug 2025
- MJ’s Substackstarted Jul 2025
- Haven’s Substackstarted Jul 2025
- Ellen’s Substackstarted Jul 2025
- Anna’s Substackstarted Jun 2025
- Sally’s Substackstarted Jun 2025
- Jennifer’s Substackstarted May 2025
Recommends
Garance Doré65k followers · started Feb 2025
denna40k followers · started Feb 2025- Sophia Amorusostarted Feb 2025
Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.
Who recommends writers like this one
Publications that recommend at least two other Design writers with 50,000 or more followers (13 writers in that group), but not The Pretty Paper.
- recommends 3 of them
Kelly Wearstler@wearstlerworld - recommends 3 of them
Virginia Chamlee@vchamlee - recommends 3 of them
Jill Singer@jillsinger - recommends 3 of them
Maggie Pouncey@closer2home - recommends 2 of them
Amanda Hesser@amandahesser - recommends 2 of them
Beau Society@beausociety - recommends 2 of them
Erika Veurink@longlive - recommends 2 of them
Rose Florence@roseflorence - recommends 2 of them
Zoë Yasemin@artdirection - recommends 2 of them
Domino Magazine@dominomagazine
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Card for a website
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