FOR SCALE

@forscale · FOR SCALE · Substack profile · Design

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FOR SCALE has 25,864 followers on Substack as of Oct 31, 2026. On the latest board read, Oct 31, 2026, they were #23 on Substack's Design Bestsellers board. 53 publications recommend them, 1 of them new in the last 30 days, and they recommend 2.

Followers read 7 days ago · Boards read 6 days ago

Last read Oct 31, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.

Followers: 25,864; read Oct 31
Last 7 days: first number on Nov 7
Last 30 days: first number on Nov 30
Subscribers: 15K+; rounded by Substack
Paid subscribers: 100+; bestseller badge 100+
Recommended by: 53; +1 in 30 days
Recommends: 2
Bestsellers rank: #23; Design

Followers by day

Tracking since Oct 31, 2026. This is the first reading. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.

One reading a day, the last of the day. Marked: leaderboard steps (into the top 25, top 10, or #1). Followers are people who follow FOR SCALE on Substack; they aren't email subscribers.

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Daily readings
Date	Followers	Change	Subscribers	Paid band
Oct 31, 2026	25,864		15K+

Leaderboard positions

Board	Rank now	Best on record	Reads on it
Design Bestsellers	#23	#23	4 of 4

Rank on each read

Rank on each read of each board. Each cell is the leaderboard rank; empty means not in the top 100.
Writer	Oct 3107:00	Oct 3113:00	Oct 3119:47	Nov 621:50	Move
Design Bestsellers	23	23	23	23	0

I read every board once a day.

Recommendations

53 publications recommend FOR SCALE; 1 started in the last 30 days. FOR SCALE recommends 2. Lists read Oct 31.

The 9 largest publications on each side, by followers. Bigger dot, more followers. Orange: started in the last 30 days. Gray dots: publications I don't track, so no follower count.

When the recommendations started

Live recommendations by the month each began, using Substack's own start date. Removed ones aren't listed by Substack, so they don't appear. Substack shows only the 50 newest recommenders, so before Mar 2025 (outlined) I see only those from the 6,392 publications whose full lists I read.

Show as a table

Recommendations started per month
Month	Started
2023-11	1
2025-02	1
2025-03	2
2025-04	2
2025-05	1
2025-06	3
2025-07	1
2025-08	2
2025-09	3
2025-10	6
2025-11	4
2025-12	5
2026-01	2
2026-02	6
2026-03	2
2026-04	1
2026-05	1
2026-06	3
2026-07	3
2026-09	3
2026-10	1

Recommended by

Kelly Wearstler71k followers · started Feb 2025
W Design Collective18k followers · started Nov 2023
Colin King11k followers · started Sep 2025
Jill Singer4.6k followers · started Oct 2025
Patri's Substackstarted Oct 22, 2026new
Le Substack de MORCEAUstarted Sep 30, 2026
Witherstarted Sep 29, 2026
Your Home Is Not Uglystarted Sep 21, 2026
SPINSTERstarted Jul 31, 2026
sundryfield's Substackstarted Jul 7, 2026
dentro le cosestarted Jul 6, 2026
Jasper's Substackstarted Jun 21, 2026
The World of Mellanviastarted Jun 20, 2026
LUMENstarted Jun 5, 2026
SWAT SEO's Substackstarted May 21, 2026
Reply Ystarted Apr 14, 2026
Design Pressstarted Mar 27, 2026
The Western Flyerstarted Mar 22, 2026
THE EDIT by H&Mstarted Feb 25, 2026
Light & Shadowstarted Feb 24, 2026
El Substack de Paulastarted Feb 24, 2026
Oliwia's Substackstarted Feb 14, 2026
burningbricks's Substackstarted Feb 14, 2026
japanese chicstarted Feb 9, 2026

All 53

Kelsey's Substackstarted Jan 25, 2026
Laura's Substackstarted Jan 6, 2026
Bethany's Substackstarted Dec 30, 2025
Off the Mapstarted Dec 14, 2025
Borisstarted Dec 12, 2025
Programastarted Dec 8, 2025
The ¡Viva! Diariesstarted Dec 1, 2025
Inside/Outside My Apartmentstarted Nov 28, 2025
Local Spacesstarted Nov 20, 2025
Forrest's Substackstarted Nov 2025
Shannon's Substackstarted Nov 2025
Forrest's Substackstarted Oct 2025
Charles's Substackstarted Oct 2025
Durham Dining Adventuresstarted Oct 2025
Purpose Commonsstarted Oct 2025
Davy's Substackstarted Oct 2025
LIFE IS SO AMAZING | LISA started Sep 2025
my blog no.[ ] started Sep 2025
Adam’s Substackstarted Aug 2025
Off The Pagestarted Aug 2025
Metaphoric’s Substackstarted Jul 2025
Roman’s Substackstarted Jun 2025
EFFORTLESS’s Substackstarted Jun 2025
Melle’s Substackstarted Jun 2025
On the quiet beauty of a well lived home started May 2025
Paul McCobb Museumstarted Apr 2025
Alex’s Substackstarted Apr 2025
Guest Wifistarted Mar 2025
Il Substack di rebeccastarted Mar 2025

Recommends

Max Radford1.8k followers · started Oct 2024
The Design Releasestarted Mar 2025

Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.