Brian Merchant

@bloodinthemachine · Blood in the Machine · Substack profile · Technology

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Brian Merchant has 63,476 followers on Substack as of Nov 1, 2026. On the latest board read, Nov 6, 2026, they were #61 on Substack's Technology Bestsellers board. 62 publications recommend them, 8 of them new in the last 30 days, and they recommend 50.

Followers read · Boards read

Last read Nov 1, 2026 (UTC). Followers are not email subscribers. Substack lists only the newest 50 recommendations for each publication, so a recommender count of 50 or more is a floor. History starts Oct 31, 2026; Substack publishes nothing earlier.

Followers
63,476
read Nov 1
Last 7 days
first number on Nov 7
Last 30 days
first number on Nov 30
Subscribers
45K+
rounded by Substack
Paid subscribers
Thousands
bestseller badge 1,000+
Recommended by
62
+8 in 30 days
Recommends
50
Bestsellers rank
#61
Technology

Followers by day

Tracking since Oct 31, 2026. 2 days of readings. Substack doesn't publish past follower counts, so history starts the day I first read a writer and grows by one reading every 3 days (daily if it's on your watchlist). The 7-day change appears on Nov 7, the 30-day change on Nov 30. Recommendation dates below go further back: they're Substack's own.

62k63k64k65k Oct 31Nov 2Nov 4Nov 6Nov 8Nov 10Nov 12 12 more days to fill this frame 63,476
62k63k64k65k Oct 31Nov 4Nov 8 8 more days to fill this frame 63,476
One reading a day, the last of the day. Marked: leaderboard steps (into the top 25, top 10, or #1). Followers are people who follow Brian Merchant on Substack; they aren't email subscribers.
Show as a table
Daily readings
DateFollowersChangeSubscribersPaid band
Nov 1, 202663,476+2845K+Thousands
Oct 31, 202663,44845K+Thousands

Leaderboard positions

BoardRank nowBest on recordReads on it
Technology Bestsellers#61#614 of 4
Technology Rising#27#271 of 4

Rank on each read

Rank on each read of each board. Each cell is the leaderboard rank; empty means not in the top 100.
WriterOct 3107:00Oct 3113:00Oct 3119:47Nov 621:50Move
Technology Bestsellers62626261▲1
Technology Rising27new

I read every board once a day.

Recommendations

62 publications recommend Brian Merchant; 8 started in the last 30 days. Brian Merchant recommends 50, and 5 of those recommend back. Lists read Oct 31.

The 9 largest publications on each side, by followers. Bigger dot, more followers. Orange: started in the last 30 days. Gray dots: publications I don't track, so no follower count.

When the recommendations started

Feb 24MayAugNovFebMayAugNovFebMayAugNov
Live recommendations by the month each began, using Substack's own start date. Removed ones aren't listed by Substack, so they don't appear. Substack shows only the 50 newest recommenders, so before May 2026 (outlined) I see only those from the 6,392 publications whose full lists I read.
Show as a table
Recommendations started per month
MonthStarted
2024-021
2024-111
2025-021
2025-031
2025-051
2025-091
2025-102
2026-041
2026-057
2026-0611
2026-078
2026-088
2026-0910
2026-109

Recommended by

  • Parker Molloy223k followers · started Mar 2025
  • Taylor Lorenz218k followers · started May 2025
  • Paul Kingsnorth127k followers · started Sep 2025 · mutual
  • The Drey Dossier120k followers · started Oct 2025
  • Grace Blakeley68k followers · started Oct 30, 2026 · mutualnew
  • Lincoln Michel41k followers · started Feb 2025 · mutual
  • Andrea Bartz15k followers · started Sep 17, 2026
  • Ray Harmony13k followers · started May 30, 2026
  • Dan Ozzi11k followers · started Oct 2025 · mutual
  • Lloyd Alter11k followers · started Feb 2024 · mutual
  • Leave It Better5.6k followers · started Nov 2024
  • The Bitcoin Mint Press103 followers · started Sep 12, 2026
  • Rick's Substackstarted Oct 31, 2026new
  • Dasia Duvonnestarted Oct 30, 2026new
  • Karol's Substackstarted Oct 25, 2026new
  • The Gracious Slopestarted Oct 22, 2026new
  • rumput bergoyangstarted Oct 21, 2026new
  • Usyetuo's Substackstarted Oct 10, 2026new
  • Philipp Hummstarted Oct 9, 2026new
  • Norimitsu Kaihostarted Oct 2, 2026
  • Kassous's Substackstarted Sep 30, 2026
  • Max's Substackstarted Sep 26, 2026
  • Conny's Substackstarted Sep 25, 2026
  • Substack de C.A.Afonsostarted Sep 20, 2026
All 62
  • James Galletastarted Sep 17, 2026
  • Gail's Substackstarted Sep 14, 2026
  • CJ's Substackstarted Sep 9, 2026
  • The Juliet Archivesstarted Sep 7, 2026
  • The Theory of Everythingstarted Aug 26, 2026
  • Documentation Requiredstarted Aug 25, 2026
  • The BlackVeil Filesstarted Aug 24, 2026
  • dhiraj's Substackstarted Aug 18, 2026
  • Eagle Eye Translationsstarted Aug 14, 2026
  • Busted Coverage with Bart Denaro Jrstarted Aug 13, 2026
  • Forward Edgestarted Aug 11, 2026
  • Ellie's Substackstarted Aug 4, 2026
  • Edwin's Substackstarted Jul 20, 2026
  • Diary of a Replicantstarted Jul 19, 2026
  • The New Manual of the Dwellingstarted Jul 18, 2026
  • Steve's Substackstarted Jul 17, 2026
  • The Inner Workingsstarted Jul 12, 2026
  • Filip's Filosophystarted Jul 8, 2026
  • Le Substack de Mullerstarted Jul 4, 2026
  • Substack Bartłomiejstarted Jul 1, 2026
  • Il Substack di ggstarted Jun 28, 2026
  • My Stories of Mexicostarted Jun 26, 2026
  • Rono64 Art & Designstarted Jun 26, 2026
  • aj's Substackstarted Jun 25, 2026
  • Bruce Kingstarted Jun 23, 2026
  • Terminal Epochstarted Jun 22, 2026
  • James's Substackstarted Jun 19, 2026
  • <swirling><sy_stems>'s Substackstarted Jun 18, 2026
  • Hussain Mohamed Ismailstarted Jun 11, 2026
  • small dreamsstarted Jun 6, 2026
  • Dave Mauriellostarted Jun 5, 2026
  • NorthStar Ascentstarted May 30, 2026
  • Diego Torresstarted May 26, 2026
  • El Substack de Juanstarted May 25, 2026
  • Substack-en til Arnestarted May 18, 2026
  • mclwjvcwienrlvinerlkv's Substackstarted May 16, 2026
  • Serena's Substackstarted May 5, 2026
  • mpatt's Substackstarted Apr 24, 2026

Recommends

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  • Paul Kingsnorth127k followers · started Oct 2025 · mutual
  • Grace Blakeley68k followers · started Mar 2025 · mutual
  • P.E. Moskowitz51k followers · started Oct 2023
  • Lincoln Michel41k followers · started Feb 2025 · mutual
  • The Real Sarah Miller26k followers · started Jul 2024
  • Vincent Bevins23k followers · started May 15, 2026
  • Molly Crabapple22k followers · started Nov 2024
  • Dan Ozzi11k followers · started Jul 2025 · mutual
  • Lloyd Alter11k followers · started Feb 2024 · mutual
  • tomorrow's messstarted Oct 16, 2026new
  • The Rip Current with Jacob Wardstarted Aug 25, 2026
  • The Stories We Tellstarted Aug 21, 2026
  • Persistent Bloomstarted Aug 10, 2026
  • Rickipediastarted Apr 7, 2026
  • Artificial Bureaucracystarted Mar 27, 2026
  • Daniel Howard Jamesstarted Jan 23, 2026
  • personal canonstarted Dec 19, 2025
  • Realtime Techpocalypse Newsletterstarted Oct 2025
  • The Alex Pressstarted Sep 2025
  • Mikestarted Aug 2025
All 50
  • Hard Resetstarted Aug 2025
  • Heavy Machinerystarted Jul 2025
  • The Driftstarted Apr 2025
  • The Golden Hour: climate, children, mental healthstarted Apr 2025
  • Dialectics of Declinestarted Apr 2025
  • Discourse Blogstarted Mar 2025
  • 𝓯𝓪𝓼𝓽 𝔀𝓻𝓲𝓽𝓲𝓷𝓰started Feb 2025
  • New Meansstarted Feb 2025
  • Last Stop Corbenicstarted Feb 2025
  • EU AI Industrial Policy Monitorstarted Dec 2024
  • Critical Inklingstarted Dec 2024
  • Angry Planetstarted Dec 2024
  • Organizing My Thoughtsstarted Oct 2024
  • The Tech Bubblestarted Oct 2024
  • Labor Politicsstarted Sep 2024
  • Internal exilestarted May 2024
  • How Things Workstarted May 2024
  • AI: A Guide for Thinking Humansstarted May 2024
  • Untangled with Charley Johnsonstarted May 2024
  • Matt Pearcestarted Mar 2024
  • Wild Informationstarted Feb 2024
  • FrameLab started Feb 2024
  • Billy’s Newsletterstarted Feb 2024
  • Jacob Silvermanstarted Feb 2024
  • The Future, Now and Thenstarted Dec 2023
  • MomLeftstarted Dec 2023

Substack lists the 50 newest recommenders of each publication. I add every recommendation found in the full lists of the 6,392 publications I read, so writers with many recommenders may still be missing a few small ones. "Started" is Substack's date.

Who recommends writers like this one

Publications that recommend at least two other Technology writers with 50,000 or more followers (70 writers in that group), but not Brian Merchant.

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